How Startups Can Get the Highest ROI on Their Social Media Platforms

Jeannine Weaver
 Posted on 01, Mar 2023

Social media is becoming increasingly important for startups to reach potential customers and increase ROI. Social media provides new businesses with a platform to showcase their products and services, build relationships with customers, and reach new audiences. Let’s explore how startups can use content to generate the highest ROI, including the different strategies that will help them to optimize their social media presence.

Some social media platforms all startups should utilize

When it comes to building a successful business, having a presence on the right social media sites is essential. Startups can benefit from engaging with customers on platforms such as Facebook, LinkedIn, Twitter, Instagram, and Snapchat.


Facebook is the most popular social media platform and is a great place for companies to build their presence. With its wide reach and ability to target specific demographics, it’s a great tool for marketing and PR campaigns. Companies can also use Facebook to build brand awareness, share customer-centric content, and generate leads.


LinkedIn is another important social media site for startups. It's the perfect place to showcase the profile of a company and to connect with potential customers who may be interested in its product or service. 


Twitter helps companies to engage in conversations with their customers. Companies can easily post organic content and get instant feedback from their followers. Twitter is also a strong platform for tracking data on user engagement as well as helping to build an online presence.


Instagram is a popular platform for startups because they can use it to showcase their products, services, or events, ultimately generating more traffic to their websites.


Snapchat is another important social media platform that allows companies to connect with their audience in a fun and engaging way. Businesses can share photos, videos, and stories to create a unique experience for their customers.


By utilizing these platforms, startups can maximize their social media efforts and increase ROI. By taking the time to understand each platform’s capabilities and how they can best be used to reach their customers, startups can create effective strategies that will help them achieve their goals.

Strategies for maximizing a startup’s social media efforts


One of the most effective ways for startups to generate a high ROI from social media is to develop a comprehensive PR campaign. This should include both organic content, as well as content specifically designed for the purpose of raising brand awareness and generating leads.


Organic content should be used to build brand awareness and involves someone outside of the company writing about it. Think testimonials, reviews, and press write-ups about a company’s event, stocks, conference, etc. It is also useful to tap into the business’ customer base and encourage them to speak about them on their own social media channels.


Finally, startups should take advantage of paid advertising campaigns. Many platforms now accept press releases and articles from businesses, amplifying their reach and brand recognition. Such campaigns should be tailored to target the startup's ideal customer profile, in order to optimize ROI. Additionally, using detailed analytics data can help startups gain further insights into their customers and further tailor their social media campaigns.

A few suggestions startups should remember


When running a social media campaign, consistency is key. Play the long game: by creating and maintaining a consistent social media presence, startups can build brand awareness and establish a strong online presence. 


Additionally, it’s important to invest time in creating organic content that resonates with customers to maximize ROI. Companies should also be aware of the potential pitfalls of social media and strive to find solutions to any issues they face.


Understanding the effectiveness of a campaign is essential to maximize ROI. Most social media platforms provide basic analytics tools; however, these may not be enough for startups that want to gain deeper insights. Investing in a third-party social analytics tool can help them get more detailed information about their campaigns and measure success.

Some final thoughts about startups, social media, and ROI


When it comes to achieving success on social media for startups, it's important to understand what works best for the company. A good strategy should include a mix of organic content and targeted PR campaigns that are centered around building brand awareness, creating customer-centric content, and reaching out to an ideal customer profile in order to generate leads. With some creative thinking, diligence, and hard work, startups can maximize their social media ROI and achieve success.


Imperium Group is an American public relations and marketing consultancy firm. Founded in 2016, it specializes in guaranteed placements, creating utmost transparency for its clients. Imperium Group generates over 15M impressions a month for its clients. Its team is based out of New York, Dallas, and Los Angeles.


For more information about Imperium Group, please see



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