Published on 14, Mar 2023

Unik Media group is a digital performing marketing agency that serves advertisers and publishers. The CMO of UMG, Carlos Corona Jr. has been serving within this industry for over ten years and is always looking for new and innovative ways to grow as a professional as well as a business. 

Performance marketing is online marketing and advertising programs where you pay only when a specific action occurs. These actions can include a generated lead, a sale, a click, and more. Through his work at Unik Media Group, Carlos has built a team of performance marketing experts who specialize in Pay Per Call and Lead Generation. 

The company offers several services to their clients and partners including the following: 

• Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer. The market has grown in complexity, resulting in the emergence of a secondary tier of players, including affiliate management agencies, super-affiliates and specialized third party vendors.

• Media buying

Media buying is the process of purchasing advertising space or time in any type of media such as radio, television, print, outdoor, digital, etc. It involves researching, negotiating, and purchasing ad space or time in order to increase brand awareness and help achieve an organization’s marketing objectives. The goal is to purchase ad space or time at the best possible rate, while also ensuring that the ad will be seen by the right target audience. Media buying requires research, strategic planning, and careful negotiation to ensure that an organization gets the best possible value for its investment.

• Social media marketing

Social media marketing is the process of using social media platforms like Facebook, Instagram, Twitter and YouTube to create content, build relationships and drive user engagement. It involves creating, publishing, and managing content that is tailored to specific audiences and objectives. It also involves developing strategies to engage, interact and build relationships with customers and potential customers. Social media marketing can help to increase brand awareness, build relationships, drive website traffic and generate leads.

• SEO

SEO (Search Engine Optimization) is the process of optimizing a website's content and structure to make it easier for search engines like Google and Bing to find and index its pages. This increases visibility and helps businesses attract more organic (unpaid) traffic from search engine results pages (SERPs). By making a website more visible to search engines, businesses can increase their chances of being seen by potential customers, leading to increased sales and revenue. SEO also helps businesses build their reputation, as search engine users are more likely to trust higher-ranking sites.

Unik Media Group aims to provide customized solutions to their clients and help them grow their business with a data-driven approach. To learn more information about Carlos Corona Jr, and the work he does with Unik, visit his 

LinkedIn

, or the company’s 

website

.