Published on 06, Dec 2022

New York, New York– In a predominantly male-dominated industry, VVS Jewelers showcases a female approach to the market. Reem Soltan, or more commonly referred to by her industry title, Reem The Dream, launched VVS Jewelers in 2020, after eleven years in the industry. Her company is ready to announce its latest advances, which include two new collections, along with a feature that will allow clients to completely customize their jewelry. This will include watches, mens jewelry, womens jewelry, and grills. 

The newest tab on VVS Jewelers’ website titled “Customize Your Own” is a feature that allows clients the opportunity to fill out a form, detailing their specific piece of jewelry that they want designed. The business offers customers nearly unlimited options to help customize a product that is unique to them. 

The launch of this feature is one of the first steps in how CEO and Founder of VVS Jewelers is working to combine her passion for art and design into the jewelry industry. This relatively young business is also excited to announce two new collections that will be featured on their website sometime before the end of the year.

The first collection of new items that will launch with VVS Jewelers is the KAWS heads line. CEO of VVS is excited to recreate the iconic character heads and incorporate them into her products. These will be offered in three different color combinations and will be available by the beginning of December. 

VVS Jewelers is also debuting a second piece, in a stand-alone collection that has been in the works for months and is finally set to launch on the fifteenth anniversary of the rap album that inspired the pisces. The cover art for the album is going to be reflected through this piece that will resemble a bear. 

The end of 2022 and into the new year hold several other upcoming developments for VVS Jewelers. The business, while currently located in New York City, New York, is considering the increased expansion that would come about from building out their brand on a larger, national scale. Reem has yet to make a final statement regarding this potential, state-wide launch. 

The diamond industry in New York is always moving. Reem the Dream is building VVS Jewelers to match the pace set by veterans who have been running the market before her company’s launch. With these upcoming developments arriving on the scene before the end of the year, Reem has her business preparing and workshopping new collections around the clock that will be announced later in 2023.

VVS Jewelers is a female owned, luxury watch and jewelry retailer. The company offers clients a way to customize their products and also doubles as a watch and jewelry repair operation. For more information regarding VVS Jewelers and the diamond market of New York City, see their website.

Reem Solton

https://vvs1s.com/

Instagram: @vvsjewelerss 

info@vvs1s.com