Published on 09, Mar 2023

Matthew Martinez Opens Up About AI and the Future of Luxury Real Estate

Matthew Martinez is proving that while real estate may be one of the oldest industries in the United States, it can always be improved with original thinking and innovation. Since founding Diamond Real Estate Group, a luxury and investment real estate brokerage, in 2021, Matthew has been reinventing how premium properties in the Bay Area and Napa Valley are identified and invested in. Until now, he has leveraged his extensive knowledge of one the United States’ toughest markets as well as his social media instincts, resulting in 200K+ followers across his channels and being named one of the Top 100 Luxury Real Estate Agents on Social Media and the Top 100 Real Estate Agents on Instagram. Now, he is shaking up the scene again with his proprietary AI-powered platform, which streamlines how real estate investment opportunities are identified, leading to more sales leads and higher returns.

Matthew is surprisingly down to earth, which he attributes to his Sonoma, California, upbringing. He says when he was younger, he developed an empathy for people who were struggling financially.

“I grew up in a single-parent home,” Matthew remembers. “While my mom provided an excellent life for me, there is no denying that she worked very hard to do it. That was true for some of my friends’ families, too. I had a bit of an entrepreneurial bug and dreamed of being able to provide a good life for myself when I got older. I was always fascinated by design and real estate, even when I was younger.”

After college, Matthew jumped into the real estate market as a part-time investor and flipper. He quickly developed a reputation for working tirelessly, prioritizing client service, and being an expert in the diverse neighborhoods of San Francisco.

“I eventually launched Diamond Real Estate Group because I was determined to help more people invest in properties around the Bay Area and Napa Valley,” Matthew says. He pauses for a moment, then laughs a little. “I probably could have chosen an easier market to break into, but I couldn’t resist the challenge!”

He says that the keys to his success have been three factors: his ability to explain a complex, ever-changing market to buyers, sellers, and other agents; the power of social media marketing, which has connected him to everyday investors around America; and artificial intelligence.

“I don’t believe in withholding valuable information that could transform other people’s lives,” Matthew reflects. “I want to teach everyone how to attain the same level of success that I have found and inspire them to believe that it is possible. That is why I concentrate so much on breaking down the complexities of real estate for anyone who is interested.”

Matthew is a frequent guest on podcasts, blogs, and media outlets and works to create an online environment where anyone can come together to learn about real estate. He has been featured on Yahoo Finance, Forbes, Fox, NBC, Time, Benzinga, and other publications. He is also a member of the Institute for Luxury Home Marketing, a Certified Negotiation Expert, an Accredited Commercial Real Estate Professional, a Certified Distressed Property Expert, and an accredited Short Sale & Foreclosure Resource.

Now, with the launch of his AI-powered platform, Matthew is working to bring more precision to the real estate industry and to maximize the returns on each transaction. His team has spent the last few years developing the technology and celebrated when it was rolled out.   

“Seeing it go live was a major milestone for Diamond Real Estate Group,” Matthew says. “Now we are focused on using it to reinvent how condos, houses, multi-unit buildings, and income/investment properties are identified, bought, and sold in Northern California. It is truly exciting to have our productivity be supercharged because of artificial intelligence.”

Diamond Real Estate Group is also launching its cutting-edge website, which will use AI to help visitors to find off-market investment opportunities and market their homes to the perfect buyer. The new website will also feature blog articles, white papers, case studies and other valuable content that educate visitors about real estate investment and transactions. Blog posts will provide analysis and insights into current real estate market trends, including data on home prices, rental rates, and inventory levels, and they will also spotlight local businesses, with the goal of increasing community and promoting a stronger economy.

Matthew says that as promising as artificial intelligence is for the real estate industry, an AI platform - including the one created by Diamond Real Estate Group - will only be as good as the person using it.

“We cannot exchange our own judgment for artificial intelligence,” Matthew believes. “That’s why at our firm, we will always stay up to date with the real estate scene in Napa Valley and the Bay Area. We are luxury property experts, not computers. Instead, AI strengthens our ability to use our knowledge and experience for the benefit of our clients.”