Published on 07, Mar 2023

Luxury Realtor/Investor Matthew Martinez Uses AI to Lead San Francisco/Napa Valley in a New Direction

As you drive to work or go about your errands, pause for a moment to look closely at the properties around you. While they may look the same, they are at the center of a radical shift in real estate: the industry is replacing outdated sales/investment strategies with cutting-edge technology. At the center of this revolution is Matthew Martinez, the founder and CEO of Diamond Real Estate Group, a luxury and investment real estate brokerage. Matthew has already changed the premium real estate scene around San Francisco and in Napa Valley through his creative use of social media. He has gained over 200K followers because of his willingness to pass along expert tips for investing in luxury properties. Matthew was also named one of the Top 100 Luxury Real Estate Agents on Social Media and was included in the Top 100 Real Estate Agents on Instagram. Today, he is jumping to the front of Northern California’s ultra-competitive luxury real estate market with his company’s proprietary AI-driven platform, which is designed to identify the best real estate investment opportunities, generate sales leads, and maximize returns.

While Matthew is an expert in multimillion-dollar properties and thrives on technology, he is more unassuming than you might think. He was grounded in the upbringing he received in Sonoma, California, where his mother, a single parent, taught him about the value of hard work, ethics, and goal setting.

“That, combined with my fascination with entrepreneurism, real estate, and design, meant that I had big plans for my future, and I couldn’t wait to get started on creating my own life as an adult,” he says.

After college, Matthew jumped into the real estate market as a part-time investor and flipper. He quickly developed a reputation for working tirelessly, prioritizing client service, and being an expert in the diverse neighborhoods of San Francisco.

“I eventually launched Diamond Real Estate Group because I was determined to help more people invest in properties around the Bay Area and Napa Valley,” Matthew says. He pauses for a moment, then laughs a little. “I probably could have chosen an easier market to break into, but I couldn’t resist the challenge!”

He says that the keys to his success have been three factors: his ability to explain a complex, ever-changing market to buyers, sellers, and other agents; the power of social media marketing, which has connected him to everyday investors around America; and artificial intelligence.

“I don’t believe in withholding valuable information that could transform other people’s lives,” Matthew reflects. “I want to teach everyone how to attain the same level of success that I have found and inspire them to believe that it is possible. That is why I concentrate so much on breaking down the complexities of real estate for anyone who is interested.”

Matthew is a frequent guest on podcasts, blogs, and media outlets and works to create an online environment where anyone can come together to learn about real estate. He has been featured on Yahoo Finance, Forbes, Fox, NBC, Time, Benzinga, and other publications. He is also a member of the Institute for Luxury Home Marketing, a Certified Negotiation Expert, an Accredited Commercial Real Estate Professional, a Certified Distressed Property Expert, and an accredited Short Sale & Foreclosure Resource.

Now, with the launch of his AI-powered platform, Matthew is working to bring more precision to the real estate industry and to maximize the returns on each transaction. His team has spent the last few years developing the technology and celebrated when it was rolled out.   

“Can you imagine what our technology will mean for Northern California’s luxury real estate scene?” he asks. “It is eliminating redundant tasks and focusing on houses, condos, multi-unit buildings, and income/investment properties that match the parameters we are interested in. This means we save time and money, which translates to even better customer service for our clients.”

Diamond Real Estate Group is also launching its cutting-edge website, which will use AI to help visitors to find off-market investment opportunities and market their homes to the perfect buyer. The new website will also feature blog articles, white papers, case studies and other valuable content that educate visitors about real estate investment and transactions. Blog posts will provide analysis and insights into current real estate market trends, including data on home prices, rental rates, and inventory levels, and they will also spotlight local businesses, with the goal of increasing community and promoting a stronger economy.

While Matthew says that artificial intelligence will revolutionize how luxury properties are identified and invested in, he cautions new investors to look past any bells and whistles a realtor might have.

“Beyond a doubt, artificial intelligence in real estate is big,” he agrees. “We are only starting to see its potential. However, when you are choosing a realtor, wherever your market might be, look at the person first and foremost. Character matters now more than ever, even in the age of AI. At Diamond Real Estate Group, nothing will ever be more important than that.”