Published on 10, Mar 2023

Michelle Barone Media Reveals Company Restructuring and Expansion

New York, NY - Full-service marketing agency Michelle Barone Media (MBM) has released details about its company-wide restructuring and expansion for 2023. The company reveals that it is launching a new website with updates to promote the company’s signature podcast, and will be expanding its staff to accommodate increasing client needs.

MBM offers an extensive network of expert marketers who created customized marketing campaigns for any type of business. The team works with all types of companies: startups, entrepreneurs, and Fortune 500 companies. MBM provides resources for creating content, leveraging online platforms, optimizing websites, and creating marketing campaigns. The company offers project-based options, strategic planning, and consulting.

The global market size of digital advertising and marketing is projected to reach $786.2 billion USD by 2026 at a CAGR of 13.9%. As of 2022, the current market value is estimated to be worth $476.9 billion; and as the industry grows, marketing agencies such as MBM are growing with it.

President Michelle Barone-Lepore says that her company is rising to the challenge of the increasing market. “Entrepreneur reported in 2021 that 97% of Fortune 500 companies rely on social media as part of their marketing strategy,” she says. “That number continues to rise as consumers are driven more and more by marketing campaigns on popular apps like TikTok and Instagram.”

She states that these apps have complex algorithms that track the types of things that users like, share, and comment on, and display ads based on these preferences. “And it works,” she says. “Essentially, a platform like TikTok is able to figure out what you personally are interested in, and it shows you ads based on your past choices. The consumer is shown things they actually want, and the companies benefit by increased sales.”

Barone-Lepore adds that advertising isn’t what it used to be. “In the past, advertising was strictly done by big firms, on television and in magazines and newspapers,” she says. “Now, even the biggest brands reach out to individuals to promote and share their products. This means that anyone can afford to advertise - and this has been essential to growing small businesses over the last few years.”

She points toward the COVID-19 pandemic as a significant driver in the increase of e-commerce success. While society quarantined, often the best option for shopping was virtual, which drove online sales and digital marketing. “E-commerce sales rose by $244.2 billion (43%) in 2020, the first year of the pandemic,” she says, “increasing from $571.2 billion in 2019 to $815.4 billion in 2020. As online sales increased, so has digital marketing. Our company saw significant growth during this period, which has led to our current need for expansion and for launching our new website.”

The new MBM website will offer more features allowing users to interact with the company’s podcast, R.E.D. (Relevant, Entertaining, and Dynamic), which serves as a platform for the promotion of small business owners and individual advertisers and product promoters. The new website is set to initially target Los Angeles, New York City, and Miami. Guests will be able to contact podcast hosts, apply to become guests on the show, and reach out to MBM for marketing services.

Barone-Lepore adds that the new staff at MBM will include a newly structured team of digital content mangers, advertising professionals, and digital marketing experts, who will offer consulting and marketing services to clients and advise on which guests to feature on the R.E.D. podcast. The new site will be live by early 2023.

Michelle Barone Media (MBM) is a full service marketing and advertising agency based in New York City, NY. The company offers consulting, customized marketing campaigns, strategic planning, and resources for creating digital content, leveraging online platforms, and optimizing websites.

Website: https://michellebaronemedia.com/

Email: info@michellebaronemedia.com

Contact: Michelle Barone-Lepore