Published on 10, Mar 2023

Michelle Barone Media (MBM) To Expand R.E.D. Podcast

New York, NY - Comprehensive marketing agency Michelle Barone Media (MBM) has announced plans to expand its podcast, R.E.D. (Relevant, Entertaining, and Dynamic), which serves as a platform for small business owners and those involved in social media and digital marketing.

This decision was made based upon the success of the podcast, as well as the fact that the industry is growing. Podcasts fall under the global location-based entertainment market, which is projected to grow at a CAGR of around 36.7% from 2021 to 2028, and is expected to reach a market value of $6 billion USD by 2028. Digital advertising and marketing is also growing significantly, projected to reach $786.2 billion USD by 2026 at a CAGR of 13.9%.

MBM is launching a new website to promote both its marketing services and to support the R.E.D. podcast. The new site will offer expanded features, allowing users to download past episodes, view teasers for upcoming episodes, apply to become a guest, contact previous guests, view exclusive behind the scenes content, and access resources such as links to each guest’s e-commerce brands. The updated website is set to target Los Angeles, New York City, and Miami.

President and CEO of MBM, Michelle Barone-Lepore, says that the services provided by MBM align with the goal of the podcast. “We are a digital marketing and advertising agency,” she says, “and as such, we have seen the massive impact of social media marketing, content creation, and the role of influencers in modern advertisement. The rules are changing, and marketing agencies need to change with them. R.E.D. promotes content creators and small businesses, offering them a platform to showcase their talents, products, and skills to the public.”

She points to the ever-growing global market value of digital content creation, which is projected to reach $38.2 billion USD by 2030. “TikTok has been valued at as much as $75 billion,” she says, “with a billion users. Instagram is worth nearly $2 billion, Meta/Facebook at about $245 billion - to ignore these markets would be a mistake for any brand. People are turning to social media more and more for advertising and purchasing.”

These apps have complex integrated algorithms tracking the types of content that users interact with (via likes, shares, and comments) and displays advertisements based upon past use. For example, a new mother may interact primarily with TikTok videos that focus on early childhood development; as a result, the ads that pop up on her feed will be for diapers, formula, toys that encourage learning, etc.

MBM works with all types of businesses - entrepreneurs, startups, Fortune 500 companies -and Barone-Lepore states that businesses of all sizes can benefit from digital marketing. “We know that 97% of Fortune 500 companies depend on social media advertising,” she says. “Some of the biggest brands in e-commerce are reaching out to individual influencers to promote their products. Marketing and advertising firms need to be flexible and learn how to utilize these resources for their clients. That’s what we do at BMB - and that’s why it’s so important that we expand our podcast.”

She says that her team already has an exciting lineup of guests for 2023 and is hard at working preparing the new website for launch. Barone-Lepore herself has been a radio personality for over 8 years, and leverages her extensive network to promote her clients to grow their businesses. She recently hosted the 2022 Think Duchess Business Excellence Awards at the Culinary Institute of America, and along with her team at MBM, frequently hosts events locally in New England and virtually.

“In my 18 years of marketing, I’ve seen a lot of changes,” Barone-Lepore says. “The new wave of digital content as advertising is fresh and exciting. Participating in our podcast as an interviewer is a constant honor for me, and my goal is always to create an environment where these new voices can feel safe enough to tell their stories.”

Michelle Barone Media (MBM) is a full service marketing and advertising agency based in New York City, NY. The company offers consulting, customized marketing campaigns, strategic planning, and resources for creating digital content, leveraging online platforms, and optimizing websites.

Website: https://michellebaronemedia.com/

Email: info@michellebaronemedia.com