Published on 28, Aug 2023

Alejandro Aguilar Releases Profitable Plates: A Comprehensive Marketing Guide for Restaurants

Alejandro Aguilar, founder of RestoStrategy, has been working for nearly 30 years. During his decades of employment, nothing has impacted his career more than his time at McDonald’s where he started working in a single location and went up to manage financial planning for over 200 stores in 4 countries. Despite having switched industries that range from logistics to telecommunications and nonprofits, Alejandro has always had restaurants in a special place in his heart. In 2008, he became part-owner of a sushi bar in Caracas-Venezuela that also doubled down as a discotheque at night. This experience, full of unbelievable stories, showed him the reality of being an owner without the resources of a giant corporation and where every penny matters. In 2016, he was selected to become a Checker’s franchisee in Miami, so it’s fair to say he knows how restaurants work.

With his financial background and the operational experience combined with the marketing and technology knowledge he’s built over the years, Alejandro has become a power force for the restaurant industry, and he’s determined to use his know-how to help other restaurant owners achieve their full potential. In today’s high-paced society, he knows how important it is to utilize, or even create, the tools needed to succeed.

“I’ve been a hard worker all my life,” says Alejandro, “and I learned a lot of important lessons. One that I carry with me is to let people help you. After all, you don’t know what you don’t know, and I’ve seen that marketing is the common thing that fellow restaurant owners don’t know. What’s worse is that there’s not a lot of reliable information out there. You’ll find so many tips specific to different industries, but there aren’t resources that are as constant, or at least as plentiful, for restaurant owners. So, I created Profitable Plates to help fellow restaurateurs optimize their marketing strategies.”

Profitable Plates is a comprehensive marketing guide that discusses the crucial role of numbers before running promotions, how to master deliveries to maximize profits, building a richer community, and how to boost employee morale as well as a broader range of important, need-to-know industry specific topics. Each technique and tip in Profitable Plates was written in such a way that owners can choose from and apply the lessons that have the most value to them without having to rework their entire business model.

In a recent interview with the Wantpreneur to Entrepreneur podcast, Alejandro discussed what intentional and measurable marketing truly is and how it manifests in the restaurant industry. He goes into detail about his multifaceted background while also providing listeners and viewers with insight on how they can market themselves better. He speaks about the fast-moving, super information network of social media and reminds restaurant owners,

“You do not have a customer. You have many different types of customers. The person who comes at dinner does not have the same profile and characteristics and needs as the person that comes at lunch. There’s no way to create a message that will resonate with [everyone]. In the noise chamber that is social media, where you have thousands of people trying to capture your attention, there are only competitors, other ads, anyone doing marketing. There’s so much noise that you have to be really strategic in how you communicate with [your audience].”

Alejandro has built a platform for himself to provide trustworthy guidance to restaurant owners who seek his insight. However, as a man who is steadily growing his company, he understands that there are a wider number of businesses out there that he can’t reasonably service all at once. Profitable Plates was created to be an easy access resource, a utility knife for industry marketing, and a love letter to the restaurant industry all at once from a man who dedicated his life to the field. And now, he hopes to leave as much of a positive, informative impact as the industry has left on him.

Profitable Plates released on Amazon on July 21st and is available to purchase as a paperback or to read digitally through Kindle. The RestoStrategy website also has free tools for restaurant owners who are looking to improve their marketing practices.