Published on 13, Sep 2023

RestoStrategy Releases Comprehensive Marketing Guide for Restaurant Owners

Miami, FL—RestoStrategy, a restaurant-specific Fractional Chief Marketing Officer service, has recently released Profitable Plates, a marketing optimization guidebook for restaurant owners. This book was created as a way to bridge the crucial divide between knowledge and ability for restaurant owners looking to improve their current marketing strategies.

In regards to the restaurant industry, up-to-date, industry-specific marketing resources available are inconsistent and difficult to find. While many establishments have been able to successfully increase their brand awareness, there are others who are overwhelmed by the continuous stream of things to do to make their current strategies more dynamic, agile, and competitive in the online space.

Alejandro Aguilar, founder, CEO, and author of Profitable Plates, states, “I’ve been a hard worker all my life, and I learned a lot of important lessons from every industry I’ve been in. One that I carry with me is to let people help you. After all, you don’t know what you don’t know, and I’ve seen that marketing is the common thing that fellow restaurant owners don’t know. Profitable Plates is meant to empower owners, build their confidence, and diversify their expertise so that they can knock out doubt and get their work done.”

The book discusses a range of need-to-know topics that are specifically catered to the restaurant industry, such as how to run the numbers before promotional campaigns to make sure they make sense, mastering deliveries to maximize profits, how to build a richer community, boosting employee morale, and more. To overcome information overload, each chapter is written to be approachable and easy-to-understand no matter the reader’s technical or marketing fluency.

Aguilar adds, “I want owners to walk away from Profitable Plates with actionable goals that will help them understand that marketing isn’t just a branding tool. It also has the potential to become a rejuvenated avenue for profit when applied intentionally and with dedication. When done properly, marketing will influence every part of the business and will be as relevant as having a good product and a great experience.”

Profitable Plates was released on July 21st and is available to read digitally as well as on paperback.

ABOUT RESTOSTRATEGY

RestoStrategy is a restaurant-specific Fractional Chief Marketing Officer service based in Miami, FL that helps restaurants throughout the United States build marketing engines that increase site traffic and conversion rates in a measurable and profitable way. The company, co-founded by Alejandro Aguilar and Geissler Paúl Giménez, released Profitable Plates in July 2023 as a comprehensive, easy-to-digest guidebook for restaurant owners looking to optimize their marketing strategies.

To learn more about the company, visit restostrategy.com or contact:

Alejandro Aguilar

+1 (786) 309-6026

info@restostrategy.com

https://www.linkedin.com/company/restostrategy