Published on 28, Apr 2023

RYE, NY–

GroupGiftz, a Rye, NY, online gift-giving business, is pleased to announce the expansion of its phone application with social features. The company's founder, Celine Ofori-Amanfo, started GroupGiftz upon realizing that group gifting could be more personable and friendly. Keeping in mind that social media attributes often link close ones together, she holds that the new app features, which include chat and messaging options, are meant to humanize the process of online gift-giving.

“The application itself was designed to make group gifting more communal,” claims Ofori-Amanfo, “The new features are launched around the holidays, which is typically our busiest time of the year. While GroupGiftz has previously aimed to make group gifting simple, more action was needed so that customers could communicate with each other about the activity.” The company now hopes that, by developing the app to have more social features, it can assist in making online gifting more intimate and closer to how it is in real life.

With this objective to manufacture the GroupGiftz process into a more amiable one, the company developed the social features to intertwine the gifting service of the company with the cordial nature of a social app. The application is already a colorful platform, the first page designed to feel as welcoming as possible. 

The app questions users on which kinds of group gifts they’d like to start and then syncs users' phone contacts. By installing this feature, GroupGiftz wishes to ensure that one can easily invite their friends to the app. Through a non-confrontational “invite friends” option, GroupGiftz hopes to involve the good nature of the physical act of gift-giving. 

Because the business strives to emphasize the social facets of in-person gift-giving, they were led to install chat and messaging features. In the new group gift chat room, all members of the group gift can send messages directly into a large chat. The spaces are created to be all-inclusive, a space for every person in the group to chip in and donate their thoughts on the effort. By enabling this direct messaging feature, GroupGiftz hopes to give the app a community feel, enabling givers to socialize with one another. GroupGiftz holds that this aspect of the experience is essential for their customers because of how often conversation and gift-giving go hand-in-hand.

Recognizing the relevance of group gifts, which are a common way for several people to put their money toward one gift for a special person, Ofori-Amanfo began the company in 2018 to simplify and make the procedure more fun. 

“We witness a lot of group gifts for weddings, birthdays, graduations, and even in some cases, starting a new business or getting a Ph.D. Aware that people now more than ever are choosing cash gifts versus traditional gifts, GroupGiftz hopes to allow people to use the funds towards what they desire rather than unwanted gifts. Now, our service has expanded into the social arena, our new app features encouraging people to connect over giving, an act that is meant to be a shared experience.”

GroupGiftz is a group gift-giving company specializing in making the group gift-giving process effortless, simple, and special like it is in real life. They are currently reachable in over 170 countries and plan on expanding this number soon. To learn more email celine@groupgiftz.com, visit the company website https://www.groupgiftz.com/index.php, and follow the company LinkedIn https://www.linkedin.com/company/groupgiftz-llc/ and Instagram @groupgiftz