Published on 14, Jun 2023

Straato LLC Seeks to Redefine Trading with Novel Digital Asset Marketplace

Today, the speed of technological progress is faster than at any point in human history. Technology builds on technology as we race into the future. Sometimes, though, the best way to improve something is not necessarily just to drive new advances but to take a step back and look at the existing world in a slightly different way. This is the premise behind the Straato Marketplace, which seeks to be a game changer in the digital asset industry by redefining the fundamental ideas of “financial value” and “market economics”.

Straato LLC was founded earlier this year to answer a single question: “Why can’t an asset that only increases in value exist?” This concept of an asset always “going up” seems flat-out impossible, too good to be true. This apparent impossibility spurred the creators of the Straato Marketplace to solve this lingering puzzle and revolutionize how the world understands systems of exchange.

The Straato Marketplace is a centralized, cyclical, strategic marketplace where users can exchange digital assets called “Straato” that exclusively increase in value through trading. The marketplace operates with two main components: the offer queue and the reset. The offer queue governs asset exchange between users. Users submit their Straato assets for sale via the offer queue, which stipulates that new offers always increase in price during a given period of trading. Users can then purchase Straato that has been placed on the queue. Instead of a buy-first economy like how most current systems operate, Straato employs a seller-first mentality. Think of an exchange as a handshake where either party can extend their hand first.

However, even an asset that exclusively goes up through trading can’t climb in value forever. Therefore, the marketplace may undergo a reset when the supply or demand for assets falls below a threshold. The reset ensures that Straato trading can continue indefinitely, offering a seamless, cyclical trading experience for users. Once a reset is triggered, trading pauses for a brief period of time during which the price of Straato is reset. When a new cycle begins, trading restarts. If a user holds Straato through the reset, they will have a chance to recoup losses in the new trading cycle.

The Straato Marketplace was made as a blueprint for a new global economy where “anything and everything can be tokenized and traded as digital assets” and where everyone, without barrier, can take charge of their financial futures. Straato is not a traditional cryptocurrency, but its unique properties help define the company’s core mission to “democratize the very foundations of finance.” Straato is primarily driven by the idea that financial value is derived solely from demand, a revolutionary concept that Straato believes will shape the economy of their vision.

The marketplace embraces community and welcomes the casual day-trader as openly as it does a savvy market analyst. The Straato Marketplace is intuitive, user-friendly, and creates what may be considered the ultimate strategy economy, full of intellectual challenges and thought puzzles, such as the prisoners’ dilemma. The Straato Marketplace is open to everyone and aims to provide a fun and engaging atmosphere; Straato will also soon be launching a community Discord server for both marketplace users and curious passers-by to add a social element to the platform.

The Straato Marketplace launched May, 2023. To connect with the team, visit them online at https://www.straato.com/ or on Instagram at @realstraato.