How the Pandemic in 2020 Challenged (and Improved!) the International Wing Factory

How the Pandemic in 2020 Challenged (and Improved!) the International Wing Factory [Live Link]

Published on 21, Mar 2023

The coronavirus pandemic has had a huge impact on the entire world, but more notably, the food industry. With people forced to stay home in order to stay safe, many restaurants were obligated to close their doors. A few of them were able to shift to a take-out or delivery model, which has been shown on the rise, even since restaurants have reopened. Grocery stores implemented limits on the amount of certain items customers could purchase, and the safety and sanitation requirements for food service workers were greatly increased. With the shift in demand, the food industry was forced to quickly adapt to meet the needs of consumers.

Fortunately for Chef Deepak Ballaney of International Wings Factory, A.K.A “The Wings Guy”, delivery makes up a large part of his business and services. This is just one of many reasons why the brand has found success throughout, and after the pandemic.  

One issue with delivery however, especially when it comes to wings, is that the preparation and packaging of typical wing restaurants is lacking severely. Usually they come in a Styrofoam container, which leads to leakage and separation of the sauce from the chicken. This is not the case, however when it comes to the International Wings Factory! The intense sauce-making process , along with the deep pride that Chef Deepak pours into every order of wings ensures that the experience with International Wings Factory delivery will likely be one of the most memorable of your wing-eating career, especially if you go beyond the typical Buffalo sauce.

The brand explores new and exciting flavor combinations and has become one of the best places to enjoy wings in New York’s food district. International Wings Factory is host to thirteen delicious sauces and four dipping sauces. Their long list of sauces include, Soul Purifier, Pure Heat (“Cayenne rush”), Mild Buffalo, Garlic Parmesan Beurre Blanc, Black Pepper Teriyaki, Mexy Q, Spicy Thai with Basil, American Gold (“Spiked Honey Mustard”), and Vietnamese Chile Mango. 

Even though the coronavirus pandemic has had a devastating impact on the food industry. Restaurants, caterers, and food service businesses were forced to close their doors due to government-mandated stay-at-home orders, resulting in the loss of millions of jobs. In addition, food production, distribution, and retail were disrupted and supply chains became strained, leading to shortages of certain products. Consumers shifted to using delivery services in order to get their meals. The pandemic also highlighted the importance of food security, as many people faced food insecurity due to the economic impacts of the pandemic. 

The International Wings Factory has been maintaining the food and safety guidelines and standards set by the CDC ever since the pandemic started. This has ensured that the company remained in business all throughout the pandemic. Its success is also due to Deepak’s high standards of hospitality and customer service. With the customer at the core of the business, the International Wings Factory brand didn’t need to adapt as heavily as many other restaurants and eateries, as they already participated in high quality delivery services.

Thanks to Deepak Ballaney's persistent efforts and perseverance, International Wings Factory has established itself as the go-to spot for folks in NYC who love chicken wings. Their success hasn't waned, even throughout the pandemic. Follow @deepaballaney on Instagram to learn more about his journey and about the International Wings Factory.

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