Published on 21, Mar 2023

New York City is one of the most vibrant and exciting places in the world to explore the food industry. Whether you're a fan of high-end cuisine or a fan of classic comfort foods, the Big Apple has a wide variety of restaurants, food trucks, and pop up stands to choose from. From the bustling food markets of Chinatown to the gourmet eateries of the Upper West Side, New York City has a unique blend of flavors and cultures that make it one of the top food destinations in the world.

Chef Deepak Ballaney of International Wings Factory, A.K.A “The Wings Guy”, has found a home for himself among the bustling streets of New York City, where he owns the International Wings Factory brand. The successful company is thriving, now more than ever as its reach has expanded thanks to Deepak’s social media savvy and the industry’s influence over the internet.

Social media has been a huge boon for the food industry. Particularly, apps such as Tik Tok have allowed for market growth in a huge way for this specific field. These networks have allowed restaurants, caterers, and food-related businesses to reach a much wider audience, which prompts the expansion of their customer base, as well as a larger potential for growth. Social media has given businesses the chance to create and share content that is engaging and informative, while also providing a platform for customers to give feedback and interact with the business. Additionally, social media has enabled businesses to effectively advertise their products and services, as well as build relationships with customers through campaigns and promotions. 

By utilizing these platforms, Deepak can reach an audience nationwide, which can be seen by the number of customers who travel a long way just to try his delicious chicken wings. In recent years, people have become more willing to travel long distances to get a taste of the best food around, and Deepak’s recipes are no exception. With the rise of foodie culture, many people are willing to take a long journey to experience something unique and delicious. From Michelin-starred restaurants in other countries to exotic street food stalls in busy cities, food lovers are often willing to go the extra mile to find the perfect meal. 

For about a decade now chef Deepak Ballaney's International Wings Factory has been sending out top-notch wings from his tiny First Avenue shop, starring an impressive array of housemade dry rubs and sauces, from Classic Barbecue to Black Pepper Teriyaki to Lemon Cajun to Tandoori Masala. These flavors add something completely unique to the scene in New York, further diversifying the industry. New York truly is the City that Never Sleeps, but always has something good to eat!

Due to Deepak Ballaney's persistent efforts and perseverance, International Wings Factory has established itself as the go-to spot for folks in NYC who love chicken wings. Follow him @deepaballaney on Instagram to learn more.