Published on 06, Apr 2023

The Erica Suzanne Matchmaking Firm Announces New Hire & New Marketing Strategy

St. Paul, MN - The Erica Suzanne Matchmaking Firm, a matchmaking and relationship coaching agency based in the Twin Cities of Minnesota, is launching a new marketing strategy for 2023. This firm has also released details about its newest hire, experienced matchmaking and dating coach Alisa Anderson, who is based in Dallas, Texas.

The agency’s new marketing strategy is centered around the launch of its monthly newsletter. Each month, subscribers to the free newsletter will receive relationship advice, dating tips, inspirational affirmations, and, periodically, will receive special introductions to each member of the Erica Suzanne Matchmaking Firm’s staff.

The March edition of the newsletter introduced subscribers to Alisa Anderson, who just joined the team. Anderson is a relationship coach with expertise in somatic and holistic coaching, and her approach is focused on connecting the mind, body, brain, and behavior. Expressing her excitement about joining the firm, Anderson states that she is pleased to bring the firm's services to the Dallas market. Additionally, as the company expands, her role will be to facilitate the services throughout Texas and eventually in more of the southeastern US. With her focus on holistic coaching and regional expertise, Anderson is expected to be a valuable addition to the firm's team as it expands its presence in new markets.

“The firm started in Minneapolis and has been gradually expanding since 2018 to Chicago, Phoenix, San Diego, Naples - now it’s time to target the Dallas area,” Anderson states. “Dallas is a key region for matchmaking and relationship coaching services. The culture, the population - there’s so much to consider, and I am pleased to be bringing my connections to the Erica Suzanne Matchmaking Firm.”

Dallas has a thriving business community, which includes many affluent and successful professionals who may benefit from personalized matchmaking and coaching services. Additionally, Dallas is home to several universities, which means that there is a large population of young professionals who may be seeking to establish meaningful connections with like-minded individuals.

Moreover, the city's diverse culture and social scene provide ample opportunities for people to meet and connect, making it an attractive market for matchmaking and coaching services. For these reasons, the Erica Suzanne Matchmaking Firm's decision to expand its services to Dallas is a strategic move that could help the company tap into a growing market and reach a wider range of clients.

CEO and founder of the agency, Erica Suzanne McKay, expressed her excitement over having Alisa Anderson join the team. “She comes to us at an optimal time,” McKay says. “We’re a few months into the newsletter launch, we’re getting more and more subscribers, and it has thus far piqued the interest of people who may not have otherwise become clients.”

She adds that the newsletter’s trial run was in December 2022, when her firm was promoting its proprietary Glow & Attract program, which also served as a celebration of McKay’s 25th year in the matchmaking business. “We are pursuing a number of marketing techniques,” McKay says. “We cater to a broad age range - typically age 30-70 - so we utilize more traditional methods, like local ads and the newsletter, as well as a social media campaign that includes platforms like Instagram and Facebook.”

McKay intends for the newsletter to keep clients up-to-date on the latest news and developments from the firm, including new team members, events, and services. She hopes that it will serve to help the firm build relationships with its clients by providing helpful tips and advice related to relationships and dating. This can help to position the firm as a trusted advisor and resource for its clients. “We want to promote our brand by showcasing our unique approach to matchmaking and coaching, and highlighting success stories from our clients,” she says. “In addition, we’d love for this to be an effective tool for generating leads by providing valuable content that attracts potential clients and encourages them to reach out to us.”

The agency focuses on high-earning, high-profile individuals across the US, and offers a year-long program that starts at $25k. There’s also an option for a $9.99 monthly membership, which allows participants to be added to a database as potential matches for paying clients. “Our focus for the newsletter is to grow that database and attract leads for the full-priced program,” McKay states. “We feel that launching the newsletter, plus having Alisa break us into the Dallas market, has excellent potential for us to continue our company’s growth.”

The Erica Suzanne Matchmaking Firm is a luxury matchmaking company that caters to affluent, high-profile individuals in the United States. The company offers personalized matchmaking services, manifestation coaching, and holistic-based self improvement programs. The firm is focused on providing a high-quality, personalized approach to matchmaking.

Website: www.ericasuzanne.com

Contact Erica Suzanne McKay: erica@ericasuzanne.com