Published on 06, Sep 2023

Believe Brand Entertainment Named Official DJ for Indiana Hoosiers and Indiana Pacers

Indianapolis, IN—Believe Brand Entertainment, a premium DJ company, has been named the official DJ for the Indiana Hoosiers and the Indiana Pacers. As the official DJ, the company works closely with the operations, marketing, and talent teams to ensure that players, fans, and guests have a unique, family friend, and high-energy experience on game day. Believe Brand Ent.’s responsibilities include gathering playlist suggestions from players, coaches, and fans; producing the “hype-video mix” shown prior to competitions, and participating as a host-influencer for promotional and community engagement events hosted by the teams.

IMN. TCKR of Believe Brand Entertainment performing at a show. Photo Credit: Believe Brand Ent.

Believe Brand Ent. achieved this from its continuous networking and through building a loyal and excitable fanbase online. While making moves throughout the Indiana market, the company knew that it had to get to the heart of the state—basketball—in order to make the desired impact they truly wanted. This motivated CEO and founder Iman Tucker to put together a marketing strategy, which included building a live mix for one of the teams that went live on Believe Brand Ent.’s social media. The company’s efforts paid off as they were able to play for one of the local teams, and they then used that as leverage to promote the brand to the other teams in the market. This soon netted them into a collaboration with both the Indiana Pacers and Hoosiers.

“We wanted to garner attention and to get in on the ground level,” Tucker states. “We’ve worked with other teams in the past, but not to this capacity where we can influence the direction of the show. Where we can connect with fans and provide them joy with our interaction. This is just a new level that we’re thankful to be a part of.”

Being involved with these teams allows Believe Brand Ent. to lean into their desire to build its legacy through consistency and to play a role in the widespread stories cultivated in Indiana’s historic arenas. “There’s an essence and spirit that comes with our brand that we wanted to be intentional in curating,” adds Tucker. “We’ve developed our own musical sound that goes much deeper than performance alone, and we’ve created a platform that says, ‘Hey, if the biggest teams in the state trust us to curate energy and bring the hype, then you can too.’”

Believe Brand Entertainment intends to keep growing through Indiana and believes that these collaborations will help spread its name as it expands into the Chicago market. As the company continues to build its reputation in the state, it believes that it can translate this momentum into a new ecosystem with a similar concept though with entirely new energy. This expansion is meant to build Believe Brand Ent’s roster of like-minded creatives, DJs, and personalities.

The company also plans to tap into corporate spaces as well as the fashion district as it also continues to expand and scale its retail apparel line, Believe Brand Co.

ABOUT BELIEVE BRAND ENTERTAINMENT

Believe Brand Ent. is a luxury DJ company that was founded by Iman “IMN. TCKR” Tucker in 2018. The company currently stands as the official DJ for the Indiana Pacers and the Indiana Hoosiers. Believe Brand Ent. was also named Indiana’s DJ of the Year in 2022.

To learn more about the company, visit believebrandent.com, or contact:

Iman Tucker

+1 (317) 660–1150

Info@believebrandco.com

https://linkedin.com/in/iman-tucker-8b2ba5282

https://Instagram.com/iman_tucker