Jessi Park [Live Link]
Published on 24, Apr 2023
Luxury Brands Elysian & Execuluxe Announce Expansion
Atlanta, GA - Two luxury brands under the umbrella of Atlanta-based Inspired Insurance Solutions have been expanding their product lines and launching media campaigns to grow brand awareness and promote the companies.
Elysian Parfums, a designer fragrance company, has just released its fifth original fragrance and has more in the works. Execuluxe, a retailer of high-end luggage and bags, was recently featured in a fashion show in Winter Park, Florida, where ten designs from the collection were displayed on the runway.
Elysian’s new scent, La Belle Vanille, has a core scent of Madagascar vanilla and caramel, layered with jasmine, tonka bean, orchid, iris, incense, patchouli, and amber. Like the other perfumes and colognes offered by Elysian, La Belle Vanille was designed to incorporate some of the most famous scents on the planet, utilized by high-end brands, but at a more accessible price point.
By launching its new scent, the team at Elysian hopes to attract new customers and increase the brand’s visibility by offering a wider range of options. The company plans to promote the new scent through various marketing channels, including the company’s social media platforms, to generate buzz and excitement around the brand.
Innovating and releasing new products to keep up with changing consumer preferences and market trends is a priority for the growing company. By launching La Belle Vanille, Elysian Parfum can show its commitment to staying relevant and meeting the needs of its customers, helping the brand to stand out in a crowded market.
Elysian’s sister brand Execuluxe is also making strides toward significant growth. The brand, geared toward discerning consumers of high-end travel goods, was able to showcase its iconic style and quality craftsmanship at the Winter Park fashion show.
As Covid restrictions have lifted and the travel industry has seen measurable increase, the demand for premium travel gear has also gone up. Execuluxe plans to meet this need by targeting both leisure and business travelers. The brand also offers an exclusive line of highly functional travel bags designed specifically for the business traveler, and will be expanding upon this collection.
Jessi Park, founder and CEO of both brands, as well as of Inspired Insurance Solutions, says that she had a distinct purpose in creating each brand. “Elysian Parfum is inspired and dedicated to my late sister with whom I shared a mutual passion for aromachology,” Park shares. “Upon her passing in 2021, she left behind two children - Evan and Elysia - whom I vowed to care for, thus inspiring the name and foundation of Elysian Parfum.”
As a frequent business traveler herself, Park struggled to find a brand of travel bags that could keep up with her busy lifestyle and help keep her organized. “I wanted to create a brand that not only focused on functionality but also design and quality,” she says. “The idea was to provide a solution for women like myself who need a versatile and stylish bag that can keep up with our busy and dynamic lifestyles.”
She emphasizes that both companies are dedicated to sustainability: Elysian does not use animal testing and Execuluxe only uses vegan leather.
Park is currently writing her second book, which will be titled A Spritz of Sales, detailing her journey in entrepreneurship and offering insights on how emerging business owners can start their own e-commerce company. “I firmly believe that you can have whatever it is that you desire,” Park affirms. “It takes mental fortitude to push through the rough days, a belief in yourself that you will reach and deserve greatness, and most importantly, consistency in working towards your goals every day.”
Elysian Parfum is a luxury niche perfume brand that offers a range of fragrances for men and women, as well as unisex scents. Execuluxe is an executive travel bag brand that offers stylish and functional bags for the discerning traveler.
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Contact Jessi Park: 844-237-8683
