Published on 25, Apr 2023

Black Yoda Announces Partnership With The Good Life Project 

New York City, New York– Black Yoda is a modern coaching platform that helps people reach their goals and achieve success. The platform, which aims to provide users with the tools and resources they need to reach their goals and become successful, has recently announced their latest partnership with a brand called The Good Life Project, based in Chicago. 

The platform itself is based on the principles of positive psychology and provides users with a personalized coaching experience that the company feels is lacking in today's social and political environment. The founder of Black Yoda, Laurence Mccrea started his career off modeling when he was 19 and now at age 32 has decided to branch out and become a trainer and life coach. His brand, Black Yoda, is the start of a new, modern era of lifestyle coaching and positivity. 

“I offer training and wellness support,” Mccrea explains, when discussing his brand. “I include nutritional plans as well as exercise regimens. As Black Yoda I love to change limiting beliefs and lifestyles into flourishing beliefs and habits that never go away and stay with you forever.” Drawing inspiration from the popular pop culture training Icon, Black Yoda will Mccrea’s knowledge of the wellness industry from his years of modeling. 

With this latest partnership with The Good Life Project, Black Yoda hopes to expand its reach beyond its city and bring about coaching and training to a wider audience. As the founder of Black Yoda, Laurence expresses that he unintentionally got into the underground boxing world one year during a London fashion week, which is where he discovered his passion for helping others. 

“Fighting for your life teaches you a lot about yourself,” he goes on to say, “I learned that there’s nothing in life you can’t be or can’t get out of with the proper mindset and discipline. I have been able to travel the world and make tons of money being who I envisioned for myself and I want to make that possible for others with my brand, Black Yoda.”

As the company works with the Good Life Project, they anticipate more partnerships and collaborations in the upcoming years as they continue to grow. With the mission of teaching positive mindset, change, and reaching/achieving goals, Black Yoda hopes that they will continue to lead more people to their end goals, and find more opportunities for Black Yoda to expand. 

Black Yoda is a coaching platform that aims to drive individuals to reach their goals and achieve success. Though based in New York, the company is excited to be partnering with Chicago based organization, The Good Life Project, founded by Shaan Shah. The partnership aims to help educated-focused organizations reach their goals. For more information about Black Yoda and their upcoming partnerships and projects, visit their website.

Laurence Mccrea

Lussoul@icloud.com