Published on 27, Jan 2023

Brand Ambassador and Viral Content Specialist Kaila Uli on Building a Following

Kaila Uli is a brand content specialist that has been featured in Yahoo! and MarketWatch for providing emerging business owners the tools they need to make a name for themselves with her online workshop, ‘0 to Social Proof.’

Offering effective approaches to creating dynamic and engaging online content, Kaila Uli specializes in helping starting or emerging companies to breach the surface and break into social media to ensure a greater reach in advertising content. “Having a full presence online, to a lot of consumers, is something that stands to legitimize a brand significantly. Understanding how to communicate what you do on a digital platform is essential in today’s world because that makes a brand further identify themselves.” Kaila Uli gained a following of over 180k in around 18 months, and she’s now sharing her proprietary approach through her online workshop ‘0 to Social Proof.’

Kaila Uli is a powerhouse serial entrepreneur, digital success story, and unstoppable Indo-woman. She started her entrepreneurship as a young adult, partnering with her late husband to build multiple businesses. During this time, Kaila Uli learned valuable lessons as an entrepreneur and her burning desire to build a successful business persisted. After a series of misfortunate events, including a cyberattack that resulted in her having to liquidate her successful vintage glasses company, Kaila Uli developed a following on social media by sharing her story.

Describing herself as a hard worker with a “boots on the ground” style, Kaila Uli has built multiple successful businesses and has a bachelor’s in Marketing from the University of La Verne. Kaila Uli became a top content strategist while she worked as a model for about six years. She says that she learned a lot about content creation during this time because high-quality online posts were at the center of the modeling industry.

“I was surrounded by some very savvy professionals who really knew how to create incredible content for social media platforms, including Facebook, TikTok, and Instagram, and I learned everything I could about what works, what doesn’t, and why,” Kaila Uli recalls. “I was fortunate to be around people who knew so much and who were gracious enough to teach me what they knew.”

During the pandemic, she decided to go deeper into her interest in marketing and began posting on TikTok, using what she had learned from her modeling days. With each post, she identified better strategies and was soon creating top-performing content. Eventually, Kaila Uli began partnering with large brands for content creation and paid promotions, leading to her personal best sales week on TikTok: $30,000.

“At the same time, I continued to hear from other small business owners how they were struggling to master content creation for their social media platforms,” Kaila Uli says. “It was a continuing source of frustration for many of them. They knew that their online presence was crucial to engaging with customers, but they just weren’t sure how to go about it.”

She realized that the market had a key gap in services, one that she could fill with her years of experience. “Content creation was not a new idea, even then,” she concedes. “The industry was full of social media managers, all of whom would promise to optimize your pages. However, none offered my services: full, customized strategies, from the creation of a social media page, all the way to monetizing it and driving online sales. That is the unique value I am able to give my clients.”

The success of Kaila Uli’s business hasn’t gone unnoticed. She has been praised as an innovative entrepreneur in her industry, her creative approach to digital marketing has been featured on MarketWatch and Bloomberg, and her products have been featured in Vogue, Glamour, Hulu, Amazon movies, all over the UFC, and seen on many celebrities. To make the most of her offerings and continue to help business owners succeed online, Kaila Uli is launching a 6-week program through The Bok Agency.

This “Content SuperCharger” 6-week program is for businesses who are in the process of building their revenue to 10k/month. It will take clients step-by-step through content creation, show them how they can use their own stories to attract more customers, and create lasting relationships with their audiences. Learn how to create winning content with the Content SuperCharger here. 

Studies show that the global digital market is projected to grow to a value of $671B by 2028. Naturally, brands are seeking new ways to establish an identity online, increasing their scope and bringing on higher profits and greater success entering the new year. “With my clients, what I consistently try to communicate is that one profile on a singular platform done right is much more helpful to an emerging brand or business than spreading yourself thin,” Kaila Uli says. “Focus on the long term, take it slow, but the key is to make deliberate moves often. Putting out quality content that translates what you and your brand are all about is essential.”

Kaila Uli has created for global brands that include Semrush and Alibaba, assisting them in finding success online. Currently helping emerging companies to expand their digital reach, Kaila Uli provides creative solutions to common problems faced by brands hoping to find greater prominence online. “I specialize in helping a new brand to get their foot in the door to grow their following online and find greater success,” Kaila Uli says. “The role that a strong presence online plays in finding real results isn’t something that can be downplayed. For a lot of companies, in fact, that exposure and insight prove essential in achieving their goals.”