Published on 27, Jan 2023

Kaila Uli Is Bringing Emerging Brands to a Digital Medium

Kaila Uli, an online content creator and business expert, has introduced the online workshop ‘0 to Social Proof’ to provide emerging businesses with the tools to create a lush online presence and take more control over their success by directly reaching consumers. “Companies and businesses are a dime-a-dozen these days and finding one that has the right resources behind it as well as an impressive product. A lot of customers, especially since the pandemic, are using that brand’s digital presence as an indication of these things,” Kaila Uli. “It’s the same concept as going into a brick-and-mortar store and the impressions a consumer may have based on that. You want a consumer to come into a digital space and find something to connect to, the way that decorations or a layout may accomplish in a physical space.”

Having gathered almost 200k followers in only a year and a half, Kaila Uli has collaborated with global brands that include Fiverr and Semrush to utilize social media in factoring for potential success and guide sales trends. “I help brands gather a following that is completely organic, no bots padding your follower count here,” Kaila Uli says. “Organic social media engagement is much preferred to having a million followers where more than most of your followers are not real. Businesses really do rely on the role a living breathing consumer plays online.”

Kaila Uli is a powerhouse serial entrepreneur, digital success story, and unstoppable Indo-woman. She started her entrepreneurship as a young adult, partnering with her late husband to build multiple businesses. During this time, Kaila Uli learned valuable lessons as an entrepreneur and her burning desire to build a successful business persisted. After a series of misfortunate events, including a cyberattack that resulted in her having to liquidate her successful vintage glasses company, Kaila Uli developed a following on social media by sharing her story.

Describing herself as a hard worker with a “boots on the ground” style, Kaila Uli has built multiple successful businesses and has a bachelor’s in Marketing from the University of La Verne. Kaila Uli became a top content strategist while she worked as a model for about six years. She says that she learned a lot about content creation during this time because high-quality online posts were at the center of the modeling industry.

“I was surrounded by some very savvy professionals who really knew how to create incredible content for social media platforms, including Facebook, TikTok, and Instagram, and I learned everything I could about what works, what doesn’t, and why,” Kaila Uli recalls. “I was fortunate to be around people who knew so much and who were gracious enough to teach me what they knew.”

During the pandemic, she decided to go deeper into her interest in marketing and began posting on TikTok, using what she had learned from her modeling days. With each post, she identified better strategies and was soon creating top-performing content. Eventually, Kaila Uli began partnering with large brands for content creation and paid promotions, leading to her personal best sales week on TikTok: $30,000.

“At the same time, I continued to hear from other small business owners how they were struggling to master content creation for their social media platforms,” Kaila Uli says. “It was a continuing source of frustration for many of them. They knew that their online presence was crucial to engaging with customers, but they just weren’t sure how to go about it.”

She realized that the market had a key gap in services, one that she could fill with her years of experience. “Content creation was not a new idea, even then,” she concedes. “The industry was full of social media managers, all of whom would promise to optimize your pages. However, none offered my services: full, customized strategies, from the creation of a social media page, all the way to monetizing it and driving online sales. That is the unique value I am able to give my clients.”

The success of Kaila Uli’s business hasn’t gone unnoticed. She has been praised as an innovative entrepreneur in her industry, her creative approach to digital marketing has been featured on MarketWatch and Bloomberg, and her products have been featured in Vogue, Glamour, Hulu, Amazon movies, all over the UFC, and seen on many celebrities. To make the most of her offerings and continue to help business owners succeed online, Kaila Uli is launching a 6-week program through The Bok Agency.

This “Content SuperCharger” 6-week program is for businesses who are in the process of building their revenue to 10k/month. It will take clients step-by-step through content creation, show them how they can use their own stories to attract more customers, and create lasting relationships with their audiences. Learn how to create winning content with the Content SuperCharger here. 

“A lot of businesses aren’t aware just how practical social media management is. For these brands, I’d encourage them to think of the countless brick-and-mortar, in-person businesses that went under during the pandemic,” Kaila Uli says. “Do brands understand that for many that their digital identity is often the primary one for a consumer? The approach that I teach my clients is coming from this perspective.”

One of Kaila Uli’s clients, The Mantra Co., has amassed a following of over 1M utilizing her approach with ‘0 to Social Proof.’ Kaila Uli explains how consistency is a major key to success. “Holding a presence on one platform consistently is far more beneficial than trying to split your influence. Every platform has its own demographics, algorithms, and other factors to consider and it's much better to know your medium,” Kaila Uli says.

Through her online workshop and Content SuperCharger, Kaila Uli is bringing novel concepts in social media management to the mainstream.