Published on 03, Feb 2023

Social Media Star Kaila Uli Hosts Online Workshop on Expanding a Brand Digitally

Featured in publications such as Yahoo! Finance, Kaila Uli is a brand content specialist offering small or emerging business owners the keys to success on social media through her online workshop ‘0 to Social Proof.’  

Kaila Uli has gathered a great deal of experience through both a modeling and business career. Marrying concepts from both, Kaila Uli’s approach in guiding clients through ‘0 to Social Proof,’ is driven by the experience she’s gathered promoting and communicating a brand in a digital space. Having started as an entrepreneur at a young age, Kaila Uli partnered with her late husband to become a strong force in business and a digital maverick. “I shared my personal story to express myself, but that in part helped my following to grow,” Kaila Uli explains. “Social media isn’t about suppressing a personal aspect, it’s quite the opposite. The key is integrating that with all of the substance your brand conveys.”

Kaila Uli is a powerhouse serial entrepreneur, digital success story, and unstoppable Indo-woman. She started her entrepreneurship as a young adult, partnering with her late husband to build multiple businesses. During this time, Kaila Uli learned valuable lessons as an entrepreneur and her burning desire to build a successful business persisted. After a series of misfortunate events, including a cyberattack that resulted in her having to liquidate her successful vintage glasses company, Kaila Uli developed a following on social media by sharing her story.

Describing herself as a hard worker with a “boots on the ground” style, Kaila Uli has built multiple successful businesses and has a bachelor’s in Marketing from the University of La Verne. Kaila Uli became a top content strategist while she worked as a model for about six years. She says that she learned a lot about content creation during this time because high-quality online posts were at the center of the modeling industry.

“I was surrounded by some very savvy professionals who really knew how to create incredible content for social media platforms, including Facebook, TikTok, and Instagram, and I learned everything I could about what works, what doesn’t, and why,” Kaila Uli recalls. “I was fortunate to be around people who knew so much and who were gracious enough to teach me what they knew.”

During the pandemic, she decided to go deeper into her interest in marketing and began posting on TikTok, using what she had learned from her modeling days. With each post, she identified better strategies and was soon creating top-performing content. Eventually, Kaila Uli began partnering with large brands for content creation and paid promotions, leading to her personal best sales week on TikTok: $30,000.

“At the same time, I continued to hear from other small business owners how they were struggling to master content creation for their social media platforms,” Kaila Uli says. “It was a continuing source of frustration for many of them. They knew that their online presence was crucial to engaging with customers, but they just weren’t sure how to go about it.”

She realized that the market had a key gap in services, one that she could fill with her years of experience. “Content creation was not a new idea, even then,” she concedes. “The industry was full of social media managers, all of whom would promise to optimize your pages. However, none offered my services: full, customized strategies, from the creation of a social media page, all the way to monetizing it and driving online sales. That is the unique value I am able to give my clients.”

The success of Kaila Uli’s business hasn’t gone unnoticed. She has been praised as an innovative entrepreneur in her industry, her creative approach to digital marketing has been featured on MarketWatch and Bloomberg, and her products have been featured in Vogue, Glamour, Hulu, Amazon movies, all over the UFC, and seen on many celebrities. To make the most of her offerings and continue to help business owners succeed online, Kaila Uli is launching a 6-week program through The Bok Agency.

This “Content SuperCharger” 6-week program is for businesses who are in the process of building their revenue to 10k/month. It will take clients step-by-step through content creation, show them how they can use their own stories to attract more customers, and create lasting relationships with their audiences. Learn how to create winning content with the Content SuperCharger here. 

Kaila Uli is aware of how social media marketing has been put to the wayside by some brands. Her response is to watch their trajectory, “We remember brands like Sears that were left in the dust by more social media savvy brands,” Kaila Uli explains. “Some brands may have a great line of products or an excellent mission, but the fact of the matter is that if you can’t convey that or communicate that to your consumers, then it’s not very helpful.”

Another important piece of advice was related to consistency. “It’s much better to curate your presence on a singular platform before moving on to others,” Kaila Uli explains. “You need to build a greater presence, as platforms do not hold consistent standards. Not all likes, views, or saves are created equal, and it’s important to understand your medium before diving in.”

Kaila Uli is an effective digital marketing guru as well as a model and influencer. Having a deep knowledge of the potential to boost your brand, Kaila Uli is sharing concepts with emerging businesses and growing brands to find success.