Published on 01, May 2024

Title: Growth B&M: A Trailblazer in PR and Marketing - Transforming Brands with Innovative Strategies In the fast-paced world of marketing, standing out amidst competition requires a blend of expertise, innovation, and dedication. One individual who embodies these qualities is Jiani Luo, a visionary entrepreneur leading Growth B&M, a renowned PR and marketing consultancy based in New York City. With a rich background in prestigious firms like Ogilvy & Mather Group and Ruder Finn, Jiani's journey is a testament to her relentless pursuit of excellence in the marketing landscape. Jiani's professional path began with her academic achievements, culminating in dual Master's degrees in Marketing and Project Management from esteemed institutions. Her foray into the U.S. market saw her collaborate with industry giants like Shiseido, Unilever, and Intercontinental Hotels Group, setting a strong foundation for her future endeavors. In 2018, she joined Growth B&M, driven by the vision to empower small and mid-sized businesses with strategic marketing solutions. At the core of Growth B&M's success lies Jiani's unique approach to marketing, characterized by the explosive product methodology consisting of five strategic steps. Through a blend of demand analysis, identifying the explosive point, altruistic positioning, pricing strategy, and channel optimization, Jiani navigated the challenging landscape posed by the pandemic, guiding her team to devise effective strategies that resonated with clients and market demands. One of Growth B&M's defining achievements was the execution of viral marketing campaigns that transcended traditional boundaries. The "I Love My Culture" campaign for WEI Beauty garnered immense traction within the overseas Asian community, fostering a sense of belonging and empowerment while supporting public welfare initiatives. This commitment to social responsibility shone through as the company sponsored events for frontline workers during the epidemic period, demonstrating a holistic approach towards community engagement. Growth B&M's success story is further exemplified by the explosive popularity of their beauty masks in the North American market, highlighted as a testament to Jiani's strategic acumen and market insights. By embracing cultural elements and weaving them into marketing narratives, Growth B&M managed to capture the hearts of consumers, solidifying their foothold in the competitive industry landscape. Under Jiani's leadership, the Growth B&M team excelled these years. Jiani's team organized successful "Noodle Learning" and "Dumpling Making" events for Kungfu Kitchen in NYC and Orlando, introducing "Noodle Master" Peter Song. Spearheading a PR campaign for 2023 Fashion Week showcased Ruby Fang's fashion show. For Qbedding, they executed various campaigns, including a Grand Opening for Qbedding's Skyview location and a Mother's Day promotion in LA. Jiani's team facilitated Hey Tea's NYC Grand Opening and JUQI restaurant's Chinese culture campaign. Kyu Ramen influencer marketing engaged 100+ influencers for tastings and online posts, amplifying store visibility and word-of-mouth. Jiani Luo's leadership was vital in these achievements. Looking ahead, Jiani envisions Growth B&M at the forefront of strategic brand development, leveraging a multidisciplinary team to deliver top-tier solutions in advertising, branding, public relations, and digital marketing. With a global presence spanning four offices across two countries, the company is well-positioned to catalyze brand growth and visibility for its esteemed clientele. Jiani's impact in the field is celebrated, evidenced by prestigious accolades like Forbes China Globalization Innovators Top 30 (2023), Who's Who in America, and the Global Recognition Awards (2024). Her achievements inspire and lead, showcasing strategic innovation and global perspective in marketing. In a world where marketing trends evolve rapidly, Growth B&M stands as a beacon of innovation and excellence, transforming brands with a mix of creative solutions and strategic insights. With Jiani Luo at the helm, the company is poised to redefine marketing standards and elevate brand engagements to new heights. For media inquiries or partnership opportunities, please contact Jiani Luo at katrinaluo@thegrowthbm.com. Website: https://thegrowthbm.com/