New York, NY - Leojeany, a fashion photography and styling company based in Manhattan, was happy to sponsor a representative for the company at New York Fashion Week in September 2022.
The brand, which originated in XinJiang, China, is now centered in New York City. The company sponsored a representative to the week-long series of fashion walks and exhibits in order to observe the newest trends in fashion and apply them to the company’s look. Each exhibit at NYC Fashion Week served to motivate Leojeany as a company to spring forward with its mission of featuring bold colors and intense details to everyday apparel.
At Fashion Week, Leojeany found plenty to inspire its team, which specializes in streetwear and high fashion. The events served as a learning experience for the company, which is presently in its startup phase, as it as a brand already leans toward breakthrough styles such as daring hairstyles and makeup looks that are commonly seen on the runway. One of four major fashion weeks throughout the world, New York Fashion Week showcases designers’ creations through catwalks and presentations that allow stylists and designers to network. This aspect of the experience was important for Leojeany as it seeks to build its own network of connections within the fashion world.
During fashion week, Leojeany’s representative attended a panel hosted by several iconic fashion designers and well-known tennis champions, who spoke on the intersection of sport and style in modern culture. Other events included shows by legendary fashion brands Tom Ford, Tommy Hilfiger, Coach, Fendi, and Laquan Smith. Among the key takeaways were observations on the week’s finale event, a show featuring black leather, lingerie as casual wear, and silk tracksuits.
Another important event that the company’s representative attended - and was photographed at by Getty Images - was the Glam Slam: Session 3, held on the Rooftop Terrace of Spring Studios in Tribeca. This event was hosted by IMG models and Spring Studios, was produced by FOCUS, and took place as a celebration of two of New York’s most popular and renowned affairs, the US Open Tennis Championships and New York Fashion Week itself.
His company looks forward to applying what it learned at New York Fashion Week to its ongoing services, which include fashion photography, personal shopping and styling, and more. “Attending Fashion Week was integral to the future of our brand,” Li shares. “Working in fashion means always being on top of trends and interpreting them for different clients.”
Leojeany founder Leo Li, upon reviewing the entirety of Fashion Week, mentioned that the brand is interested in incorporating these new trends, such as the straight neon hairstyles at the Fendi show, and the Warhol influence seen at the Tommy Hilfiger show in the form of bold colors, ponchos, heavy coats, and umbrellas.
On the topic of success, Li claims,“I think success is being able to do what you love and make a joyful living off of it. Entrepreneurship is being willing to take a risk and work hard to achieve your goals.”
Leojeany is a fashion photography and styling company based in Manhattan that offers customized photo sessions, personal style tips, makeup services, and more.
Company Website: https://leojeany.net/
Company Socials: @leojeany