Published on 03, Nov 2022

How A Technology Consulting Startup Partnered with a Multinational Corporation  

The meteoric rise of the technology consulting startup, Gzone, can be startling. Within two years of the company's founding in 2020, Gzone has partnered with a multinational corporation. 

Prior to this development, the company’s clientele was defined by small businesses and up-and-coming entrepreneurs. The company’s recent partnership marks their transition to servicing clients of higher net value. This transition was no doubt made possible by Gzone’s reputation for top-tier consulting services. 

Gzone’s founder, Mikael Thrash, provides some insights into how the company’s services have stood out among those of other technology consulting companies.

Providing Top-Tier Consultations

For Thrash, providing great consultations is not simply about speaking authoritatively and clearly on relevant topics; it is about listening, and developing the soft skills necessary to learn from nonverbals whether information is helpful or not. Consultants must not only demystify a particular technology or program for a client; they must also effectively read their clients. 

Thrash believes that consulting services must be tailored to each particular client. It is therefore of the utmost importance to get the clients to talk about their business goals and their approaches to business, in order to know what information to provide them with and how that information should be delivered. 

Listening to clients’ business endeavors and approaches is also helpful to staying on top of changing trends. This, in turn, is essential to equipping clients with the knowledge and skills that will serve them well into the future.  

Staying on Top of Changing Trends

According to Thrash, Gzone has benefited from an unlikely source of information and forecasting on future trends: up-and-coming entrepreneurs. By providing consulting services to up-and-coming entrepreneurs, the company has had an invaluable source of information on how an emergent generation of entrepreneurs thinks, how they respond to current issues and capitalize on various markets, and how they may begin to operate as new innovations are brought to the table. 

Gzone’s future plans include the launching of a technology-friendly coffee shop and smart cafe. Thrash believes that this will foster a more tight-knit community of up-and-coming entrepreneurs that will discuss their ideas, express the technical difficulties they have been facing, and brainstorm ways to more efficiently meet their goals. Gzone believes that the best way to stay on top of changing trends is to facilitate conversations.  

Diversifying Clients' Net Value

Gzone’s recent partnership with a multinational corporation indicates that the company will be providing services to higher-net-value clients. However, the company intends to retain some up-and-coming entrepreneurs in its list of clients. Thrash believes that the high concentration of up-and-coming entrepreneurs among the company’s clientele is partially the reason for the startup’s rapid ascent. 

On the other hand, in addition to being more profitable, higher-net-value clients will provide Gzone with insights into how well-established companies tend to think and operate. This will enable Gzone to provide more comprehensive consulting services to their clients, with greater insight into the interplay between new and more old-fashioned approaches across industries.

As Thrash sees it, having more well-established, higher-net-value clients will enable the startup to provide time-tested business wisdom to younger clients. On the other hand, their younger clientele will continue to point toward future trends in various industries, with which Gzone will be able to provide more prescient consultations to their higher-net-value clients.

 “We have a modernized mindset and knowledge of the latest technologies to build the future," says Mikael Thrash. 

Gzone, also known as Gzone the Technology Universe, was founded in 2020 by Mikael Thrash, who graduated with a degree in computer information systems from the University of South Alabama after serving nine years of active duty in the U.S. Navy. Although the company has typically provided technology consultations to small businesses, their recent deal with a multinational energy incorporation indicates that they will be graduating to higher-profile clients. To continue reaping the insights of up-and-coming entrepreneurs, however, the company will continue to provide an entrepreneur-focused collaborative workspace, and plans to launch a coffee shop and technology smart cafe.