Published on 18, May 2023

Prathap Jonnadula's Impact on the Growth of Crackle Plus

Crackle Plus, the online streaming platform, has grown significantly over the past few years. The company has over 40 million monthly active users and offers a library of over 50,000 titles, including exclusive content and a robust lineup of originals. The platform is free and ad-supported, making it an ideal choice for movie and TV fans who want to watch top-notch content without breaking the bank.

These advantages are necessary in the competitive world of streaming. Crackle Plus has to contend with more than 200 other streaming platforms in the nearly $107 billion dollar streaming market. But Crackle has found a solid place in the industry, thanks in part to a key player behind the company’s growth and success: Prathap Jonnadula, the Lead QA Engineer at Crackle.

“A huge part of streaming QA involves testing,” says Jonnadula, whose work has been crucial in developing Crackle Plus's mobile device testing lab. “Our lab houses all the browsers, mobile devices, and operating systems that our team uses. This team consists not just of QA experts, but also DevOps and developers..”

The lab has everything the team needs for efficient and agile mobile testing to achieve improved workflow, reduced manual testing hours, and lower purchase costs. Under Jonnadula's leadership, Crackle Plus's T-testing workflow has improved by 35%, while manual testing hours have been reduced to 20%. Jonnadula's efforts have also led to a reduction in test run time to 65% and production issues reduced to 5% from 70%.

Jonnadula's work has had a significant impact on Crackle Plus's growth, and his contributions to the company's success cannot be overstated. His role in reducing costs and streamlining testing processes has allowed the company to focus on creating and delivering quality content to its users. As of 2023, Crackle Plus is host to over 40 million users across 21 countries, and that number is expected to continue to rise in the coming years.

In addition to his work at Crackle Plus, Jonnadula has an impressive background that has helped prepare him for success in the industry. He was previously a Senior Software Engineer at AT&T, where he developed test plans, improved performance of the quality assurance team, and introduced agile methodologies and development best practices. He has a Master of Science in IT & Management from the University of the Potomac in Washington, DC, a Master of Science in Computer Science from Silicon Valley University in San Jose, CA, and a Bachelor of Technology in Computer Science Engineering from JNTU University in India.

Jonnadula's experience and expertise have made him an industry leader in quality assurance engineering, and his contributions to Crackle are a testament to his skills and abilities. His work has been recognized by the industry, including an Emerging Testing Leader Award by the World Conference Next Generation Testing 2022 and a Got Spot Award for Introducing Appium for Mobile Automation in 2017. He is also a certified Scaled Agile Practitioner (SAFE 4.0) and has been a judge for a national level paper presentation competition.

Jonnadula's leadership at Crackle Plus has helped the company differentiate itself in an increasingly competitive industry. “The streaming industry is becoming more crowded, with new players like Disney+, HBO Max, and Peacock entering the market,” he shares. “Our goal at Crackle is to offer unique and compelling content that appeals to our audiences.”

The demand for original content is likely to increase as more viewers shift towards streaming services. Currently, Crackle Plus focuses on producing original content that resonates with its audience and sets it apart from other streaming services.

Crackle Plus has also capitalized on the growth of the ad-supported streaming model, and Jonnadula's work has helped the company expand its advertising capabilities and offer more targeted and personalized advertising to its viewers. The recent launch of the Crackle CONNEX ad platform is a testament to the company's commitment to providing a better viewing experience for its users while also generating revenue.

In addition to these developments, Jonnadula has also focused on improving Crackle Plus's systems and processes, which has resulted in significant improvements in the company's metrics. For example, he has managed to reduce purchase cost by 70% with the next-gen device lab, leading to a higher number of customer acquisition and retention.

These impressive results have made Jonnadula an invaluable member of the Crackle Plus team, and have helped to cement the company's position as a leading player in the streaming industry. His work has been crucial to the company's growth, and his innovative approach to quality assurance engineering has meant huge improvements to the company’s systems and processes, directly affecting key metrics such as user acquisition and retention rates.

As the industry continues to evolve, it's clear that Prathap Jonnadula's innovative approach to quality assurance will be key to ensuring Crackle Plus's continued success.

Learn more: https://www.linkedin.com/in/prathap-jonnadula-22b886142/ 

Try Crackle: https://www.crackle.com/