Published on 05, May 2023

As a graduate of the masters program for computer science from New York University, Pratik Daga is an expert in designing and developing communication platforms. Communications platforms are the digital tools that enable us to communicate with each other, no matter where we are in the world. They have become increasingly popular over the last decade as technology has advanced and made it easier for us to stay in contact with one another. From text messaging to video conferencing, communications platforms have allowed us to build relationships and share information in ways never before thought possible. 

With the additional rise of social media, it is now easier than ever to stay connected to friends and family, as well as to join conversations with people from all over the world. As the technology continues to evolve, so too will the ways we use communications platforms to interact with each other.

Daga has been engaging with this technology for over a decade, and as the creator of Asana, has found the existence of communications platforms to be crucial to the growth and development of businesses. Asana is a software-as-a-service platform designed for team collaboration and work management. Teams can create projects, assign tasks, set deadlines, and communicate directly within Asana. Asana has been powering businesses by organizing the company’s work in one connected space, where the entire team has access to it. More than 100,000 paying organizations and millions of teams worldwide use Asana to focus on the work that matters to them. This organizational tool has been the difference between a startup that fails and one that continues to grow for years. The platform also includes reporting tools, file attachments, calendars, and goal tracking. 

What makes Daga so uniquely informed about this subject is that he maintains more than 11 years of experience all within different tech industries, including Fintech, Social Media, and SaaS. Daga draws from his experiences having worked on several mission critical projects for each industry, including next generation communication platforms for Linkedin and Asana. With his own developments on Asana, the platform twice received a 4.5 out of 5 from PC Magazine, giving credit to Daga’s expertise in the industry.

“The use and development of communications platforms can really make or break a business,” Daga begins. “When utilized properly, the right platforms can build a better customer experience for a business, raise user engagement, see a higher user retention, and even grow the revenue of the company.”

Daga expresses that team organization by the use of a proper communications platform is essential for the growth of a company because it allows for collaboration and conversation between team members. It allows for the development of strategies, action plans, and solutions to business problems. This can build team organization, which creates a sense of ownership, responsibility, and accountability among team members. It keeps everyone focused on the same goal and encourages team members to think outside the box. Team organization also allows for the efficient distribution of tasks and workflows, allowing for the completion of tasks quickly and efficiently. Team organization also encourages innovation and creativity, allowing teams to come up with solutions to difficult problems. Finally, this process promotes trust and respect among team members, which is essential for the success of any organization.