Published on 21, Feb 2023

Austin, Texas– Genius Litter is the latest development of health-monitoring formulas among cat litter brands. This up-and-coming litter brand is excited to be launching their products in stores and in partnership with a large, chain pet supply store, PetSmart. The product will soon be sold in every PetSmart store in the United States and Canada in January 2023.

Genius Litter is odor-fighting and environmentally friendly. The company was founded by Ramon Van Meer, a serial entrepreneur who has developed and sold several companies throughout his career. This latest venture was born from a moment in CEO Van Meer’s life in which he needed to rush to an emergency vet for his cat who was suffering from a UTI. This instance sparked the desire for health-monitoring cat litter, in order to keep an eye on any potential issues in a cat's body.

In addition to its debut within store chains, Genius Litter partners with local animal shelters, giving a portion of sales proceeds toward feeding the shelter’s cats. Each bag purchased is said to feed ten cats. The company chooses to maintain collaborative efforts within the community of pet health and services, working toward growing relationships between pet owners and businesses. 

“We turned our love for cats into a cutting-edge solution that catches urine abnormalities that can lead to illnesses and diseases,” says Van Meer. The color changing formula alerts pet owners to several potential ailments in a cat’s body.

Genius Litter responds to elements such as levels of acidity and alkalinity and changes colors accordingly, letting owners know of potential illnesses and diseases. The litter utilizes silica gel crystals to detect early urinary tract or bladder problems by changing colors. The typical color seen in healthy cats would be anywhere from yellow to a light green. 

As this product prepares to hit the shelves, the team involved in the development of Genius Litter is thrilled to also have created a formula that is environmentally friendly. The formula produces less dust than traditional cat litter and is made from natural ingredients. 

As this company continues to bring about growth within communities or pet owners and pet services, Genius Litter is working to develop new ways to partner with animal shelters. The company has also recently donated $100K in dog food and litter to local animal shelters. This collaborative effort is the start of what Genius Litter hopes will be an ongoing partnership.

“Our mission is to create healthier cats and happier pet parents through an industry-leading litter,” explains Van Meer. In the future, Van Meer has expressed that he hopes to scale Genius Litter into a full, cat health business and organization. The company is working toward selling not only in retail stores but also online.

Genius Litter is an odor-fighting, environmentally friendly litter alternative that utilizes a color changing formula to monitor a cat's health. The company is a new venture from social entrepreneur Ramon Van Meer, as he works toward continued collaboration with pet stores and animal shelters. For more information about Genius Litter, visit their website.

Ramon Van Meer

ramon@geniuslitter.com

https://www.geniuslitter.com/