Published on 25, May 2023

Be Sanguine: the Story of Ethically Sourced Gems

No socially conscious fashionista wants to wear a tragedy around her neck.

Today’s jewelry buyers, primarily millennials and Gen Z, are more likely than ever before to think twice when it comes to pretty purchases. The goal: avoid blood diamonds at all cost.

Blood diamonds - also called conflict diamonds - are diamonds that are mined in war zones and sold to finance armed conflicts against governments. The term "blood diamond" comes from the human rights abuses that occur during the diamond trade, including forced labor, child labor, and violence against workers. These diamonds are often used to fund rebel groups, who use the profits to purchase arms and continue their violent campaigns. The mining of blood diamonds has been linked to civil wars in Africa, which have claimed millions of lives and displaced millions more. Many organizations and consumers advocate for the purchase of ethically sourced diamonds to help eliminate the trade in blood diamonds and support more responsible mining practices.

Sanguine Gem Stones is ready to make a difference - and see the end of blood diamond trade once and for all.

This up-and-coming online jewelry retailer specializes in ethically sourced diamond jewelry and ensures that every single stone is either naturally mined or lab-grown. Founded by Asian-American women Kay Chang, JenniVere Song Lee, and Lake Lui, Sanguine is quickly gaining a reputation for being a leader in the ethical jewelry industry. 

The company specializes in creating beautiful and unique pieces of diamond jewelry, and its founders feel that ethical sourcing is not only the right thing to do but also the smart thing to do for the long-term sustainability of the industry.

Sanguine works directly with trusted suppliers who adhere to the highest standards of responsible sourcing. This means that every diamond that Sanguine uses is conflict-free, meaning it is not associated with human rights abuses or environmental damage. In addition, the company ensures that all of its suppliers follow strict labor and environmental standards, so customers can be confident that their purchase has not contributed to any unethical practices.

Sanguine Gem Stones believes that ethical sourcing is not just about what's right but also about quality. By using only ethically sourced diamonds, the company is able to offer high-quality diamonds that are beautiful and come with a clear conscience. The company's commitment to ethical sourcing has helped it build a loyal customer base that values transparency and sustainability in the jewelry industry.

One of the unique aspects of Sanguine is its focus on lab-grown diamonds. The company recognizes the growing demand for sustainable and ethical options in the jewelry industry, and lab-grown diamonds offer an attractive alternative to mined diamonds. Lab-grown diamonds are chemically, physically, and optically identical to mined diamonds, but they are created in a controlled laboratory setting, using advanced technology. As a result, lab-grown diamonds have a much smaller environmental impact and are generally more affordable than mined diamonds.

Sanguine Gem Stones offers a range of beautiful diamond jewelry, including engagement rings, wedding bands, earrings, necklaces, and bracelets. Each piece is carefully crafted by skilled artisans who use only the highest quality materials, including 14k and 18k gold and platinum. The company's designs are both modern and timeless, and its commitment to ethical sourcing sets it apart from many other online jewelry retailers.

Sanguine Gem Stones is not just a jewelry retailer; it's a company that is dedicated to making a positive impact on the world. A portion of every sale is donated to nonprofit organizations that focus on providing education and leadership skills to women across the globe.

Sanguine Gem Stones is a company that is making a difference in the jewelry industry. Its commitment to ethical sourcing, high-quality materials, and unique designs make it a top choice for customers who value transparency and sustainability. By choosing Sanguine, customers can feel good about their purchase, knowing that they are supporting a company that is dedicated to doing the right thing.

Learn more: https://sanguinegemstones.com/