Published on 26, Oct 2022

Tanner Simkins: Entrepreneur, Sports Agency, Award-Winning Author & Sports Writer

The founder and CEO of Complete SET Agency, a robust hybrid business agency that represents sports, entertainment, and other talent (S.E.T.), is Tanner Simkins - and he’s well known in the sports industry, as a former athlete and current trusted sports agent. His firm handles athletes at the college and professional level, sports teams, high profile entertainers, and more - and Simkins himself is an established author and platinum-selling songwriter, to boot.

When people hear his name, they immediately think sports - as his reputation is synonymous with the industry. But he’s also a successful writer and published author - while he’s done alongside his many other endeavors, as he’s spent the last 14 years honing his expertise in business management consulting, marketing and branding, content and media production, and digital strategy. 

Talk about your modern Renaissance man.

Simkins really is a jack of all trades; but while he’s usually known for brokering over $50 million in deals across his multiple endeavors, his extensive education is apparent when reading his writing. He has degrees from the University of Miami (where he worked closely with the Miami HEAT) as well as Columbia University, and his written work has been seen in Entrepreneur Magazine, Reuters, NBC Sports, Yahoo Finance, Motley Fool, among others.

He is a chapter author of The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry (2019) and is the author of two published children’s books, Nico the Basketball Player (2019) and Nora Always Stays Busy (2021), both fun and colorful stories that promote physical activity, teamwork, and good sportsmanship for kids.

Simkins has the ability to write anything - even platinum-selling music, like Eres Top, performed by Ozuna featuring Diddy & DJ Snake (2019) and No Te Tardes, performed by RiFF RAFF featuring Juanka & Brray (2020) - proving that Simkins really is the epitome of well-rounded talent. The kind of mind that can tackle anything thrown at it is rare in this day and age, but Simkins never ceases scoring points.

His writing credits for Entrepreneur.com include fascinating titles like “4 Lessons Entrepreneurs Can Learn From Roger Federer”, “5 Tips for Successfully Working Remotely in the Long Term”, and “5 Habits of Leaders at the Top of the Ladder”. And this is just a small sample of his work. Simkins is passionate about sports, business, and entrepreneurship, and is dedicated to sharing his experience and education with the world.

Prior to founding Complete SET Agency, Simkins earned a Masters in Sports Business from Columbia University, where he was recognized as a Fellow for both the Ivy Sports and Global Sports Symposiums. In addition, he holds a B.S.e.d. in Finance, and a B.B.A., in Sports Management, from the University of Miami prestigious dual bachelor degree program, where he graduated with honors. He has also been recognized with awards or nominations by Forbes, Entrepreneur Magazine, The Webby Awards, and the Peabody Awards. He is fluent in both English and Spanish and lives in Miami, Florida.

Website: https://completesetagency.com/

Email: info@completesetagency.com

Tanner Simkins: http://tannersimkins.com/