Executive Summary

To launch a successful public relations campaign that drives customer engagement and sales, green energy companies should address both the pros and cons of their products. Consumers are already aware of the issues with the widespread adoption of renewable energy sources, so businesses that address them will be seen as credible, realistic, and trustworthy.

Introduction

As the United States and other countries transition to green energy systems, they face consumers who are both interested in adopting renewable energy but are skeptical about its costs and efficiency. Renewable energy companies are also up against a decades-long legacy of fossil fuel energy. A thoughtful, well-designed PR campaign that carefully targets the arguments for and against green energy will help companies to compete.

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