The Biggest PR Do’s and Don’ts for PR in 2024

PR trends come and go. Technology changes constantly. Remember MySpace? No? You [...]

How Public Relations Can Revitalize the Automobile Industry

  Executive Summary The automobile industry has been facing several challenge[...]

How Public Relations Can Help Real Estate Agencies Regain Homebuyer Trust

  Executive Summary One problem in the real estate industry that PR can solve[...]

The Benefits of PR Strategies for the Green Energy Industry

  Executive Summary To launch a successful public relations campaign that dri[...]

The Effectiveness of PR in the Healthcare Industry

  Executive Summary The healthcare industry faces multiple challenges, such a[...]

How Public Relations Has Reduced Bias Perception in the Media Industry

  Executive Summary Public relations (PR) can help the media industry to addr[...]

How PR Will Revolutionize the Entertainment Industry

  Executive Summary Public relations (PR) can play a critical role in address[...]

The Future of PR: Engaging Gen Z and Gen Alpha

Public relations (PR) is - like all other industries - undergoing a major transf[...]

Unpacking the Benefits: Why Sponsored Content Reigns Supreme

Unpacking the Benefits: Why Sponsored Content Reigns Supreme Summary: Delve int[...]

Crafting Compelling Branded Content: The Definitive Dos and Don'ts

Crafting Compelling Branded Content: The Definitive Dos and Don'ts Summary: Del[...]

Navigating the PR Landscape: The Dos and Don'ts of Running a Campaign

Navigating the PR Landscape: The Dos and Don'ts of Running a Campaign Summary: [...]

Driving Results: PR Firms That Turn Clicks into Conversions

Driving Results: PR Firms That Turn Clicks into Conversions Summary: Discover h[...]

The Power of Forbes: Leveraging Press Releases for Maximum Impact

The Power of Forbes: Leveraging Press Releases for Maximum Impact Summary: Unco[...]

Unlocking Growth: The Value of a Results-Driven PR Company

Unlocking Growth: The Value of a Results-Driven PR Company Summary: Explore the[...]

The PR Edge: Transforming Your Image with the Right Company

The PR Edge: Transforming Your Image with the Right Company Summary: Explore ho[...]

Maximizing Influence: How a PR Company Can Elevate Your Business

Maximizing Influence: How a PR Company Can Elevate Your Business Summary: Disco[...]

PR Companies: Your Bridge to Building a Resonant Brand

PR Companies: Your Bridge to Building a Resonant Brand Summary: Discover the in[...]

ROI Unleashed: The Impact of a Results-Driven PR Agency

ROI Unleashed: The Impact of a Results-Driven PR Agency Summary: Explore the tr[...]

The PR Advantage: How Agencies Propel Brands to New Heights

The PR Advantage: How Agencies Propel Brands to New Heights Summary: Discover t[...]

Strategic PR: Boosting Visibility and Impact with the Right Agency

Strategic PR: Boosting Visibility and Impact with the Right Agency Summary: Exp[...]

From Obscurity to Limelight: What a PR Agency Can Do for You

Summary: Discover the transformative potential of a PR agency in catapulting bra[...]

Elevate Your Brand: How a PR Agency Can Transform Your Image

Elevate Your Brand: How a PR Agency Can Transform Your Image Summary: Discover [...]

Powering Your Narrative: The Impact of a Strategic PR Company

"Powering Your Narrative: The Impact of a Strategic PR Company"   Summary: Ex[...]

Innovate, Communicate, Elevate: Strategies for B2B Tech PR Triumph

Innovate, Communicate, Elevate: Strategies for B2B Tech PR Triumph In the fast-[...]

Synergy Unleashed: The Intersection of PR, Marketing, and Success

Synergy Unleashed: The Intersection of PR, Marketing, and Success In the dynami[...]

Bridging the Gap: PR Firms as Catalysts for Small Business Success

Bridging the Gap: PR Firms as Catalysts for Small Business Success In the dynam[...]

Elevating Small Businesses: How PR Firms Drive Growth

Elevating Small Businesses: How PR Firms Drive Growth In a competitive marketpl[...]

Glowing Success: PR Strategies for the Beauty Industry

Glowing Success: PR Strategies for the Beauty Industry In the ever-evolving wor[...]

Beyond Numbers: Navigating PR in the Financial Sector

Beyond Numbers: Navigating PR in the Financial Sector In the fast-paced world o[...]

Capitalizing on Trust: Strategies for Effective Financial PR

Capitalizing on Trust: Strategies for Effective Financial PR In the realm of fi[...]

Masters of Influence: Insights from PR Industry Experts

Masters of Influence: Insights from PR Industry Experts In the ever-evolving la[...]

Savoring Success: Strategies for Effective Food and Beverage PR

Savoring Success: Strategies for Effective Food and Beverage PR In the highly c[...]

The Digital Revolution: Adapting PR Strategies for the Online World

The Digital Revolution: Adapting PR Strategies for the Online World In the era [...]

Mastering the Digital Realm: Strategies for Effective Digital PR

Mastering the Digital Realm: Strategies for Effective Digital PR In today's dig[...]

Turning the Tide: Proven Strategies for PR Crisis Management

Turning the Tide: Proven Strategies for PR Crisis Management In the realm of Pu[...]

Navigating the Storm: Mastering Crisis Management in PR

Navigating the Storm: Mastering Crisis Management in PR In the fast-paced world[...]

Decoding the EB1A Visa Puzzle: Key Requirements Demystified

In-Depth Analysis Cracking the EB1A Criteria: Mastering the nuanced [...]

Shining a Light on Extraordinary Ability: EB1A Visa Unraveled

In-Depth Analysis Unlocking EB1A Criteria: Grasping the nuanced crit[...]

Paving Your Way to Excellence: EB1A Visa Requirements Simplified

In-Depth Analysis Decoding EB1A Criteria: A thorough understanding o[...]

Mastering the EB1A Visa Process: Requirements and Insights

    In-Depth Analysis Navigating EB1A Criteria: Understanding [...]

Unlocking Opportunities: A Comprehensive Guide to EB1A Visa

EB1A Visa as a Game-Changer: The EB1A Visa liberates individuals from t[...]

The Definitive Guide to PR for Artists: 12 Tips for Building Your Creative Career

Public Relations (PR) is a powerful tool for artists looking to grow their caree[...]

Unlocking the Power of AI Writing with Imperium's Prompt Library

In the age of rapid technological advancement, Artificial Intelligence (AI) has [...]

Streamline Lesson Planning and Administrative Tasks with GenAI Chatbots

Introduction In today's fast-paced world, educators and administrators face inc[...]

Mastering Crisis Management in Public Relations: Strategies, Impact, and PR Pricing

Table of Contents Introduction Understanding Crisis Management in PR The Ro[...]

A Comprehensive Guide to Digital PR: Strategies, Impact, and Success

Table of Contents Introduction Understanding iOS Digital Media[...]

How to Negotiate Price with a PR Agency

When it comes to securing the services of a PR agency, understanding the intrica[...]

Harnessing Social Media Engagement for Digital Marketing and PR

Social media engagement, marked by interactions such as likes, shares, comments,[...]

A Deep Dive into Upgrading Your Digital Marketing Strategies

The landscape of digital marketing is an ever-evolving one, with technological a[...]

The Power of B2B Technology PR: Shaping Tomorrow's Business Landscape Introduction

In today's fast-paced and interconnected world, businesses need to stay ahead of[...]

The Pioneers and Trailblazers: 10 Famous PR Professionals Who Shaped the Industry

Public Relations (PR) is an essential component of modern communication strategi[...]

How You Can Leverage PR to Support Your EB1A Visa Process

Leveraging public relations (PR) effectively can be a valuable strategy to stren[...]

Leverage PR for Your Application as a Business for the EB1A and O1 Visa

Leveraging public relations (PR) effectively can be a valuable strategy to stren[...]

EB1A Ambiguity Clarified: What does Major Media Mean?

What does Major Media Mean for the EB1A process?   In the context of the EB-1[...]

The Biggest PR Campaigns from Each Decade, Part 2 (1950s-2000s)

The 20th century witnessed a dramatic evolution in public relations (PR) campaig[...]

The Biggest PR Campaigns from Each Decade, Part 1 (1900s-1940s)

“Those who cannot remember the past are condemned to repeat it.” This famou[...]

Going Viral: PR Stunts that Broke the Internet

Can you even “break” the internet? It’s a common phrase - and all it reall[...]

Pumpkin Spice Everything: Transitioning Your PR Campaign into Fall

Sure, it’s still August. Most people are still fully in summer mode: swimming,[...]

Generative AI and the World of PR

Advancements in technology are changing the way we do everything. You can’t sc[...]

PR and the Drive Toward Sustainability in Businesses

Sustainability has become a business imperative in today's global economic lands[...]

Little Business, Big PR

Why small businesses have different public relations, advertising, and marketing[...]

The Importance of Diversity in PR

In an increasingly interconnected world, public relations (PR) strategies are ev[...]

How Data and Analytics are Transforming PR

Data-driven decision-making is no longer a luxury but a necessity for modern bus[...]

Navigating the PR Maze: Insider Tips Every Small Business Owner Should Know Before Launching

Starting a small business can feel like embarking on an epic adventure, a mixtur[...]

PR: The Ultimate Tool for Building Customer Trust and Relationships

The advent of the digital age has revolutionized the business landscape, creatin[...]

The Essential Steps for Recording Everything Your Company Does Each Day

Write it down. You’ve heard this advice a thousand times before - why is it so[...]

Don’t Bring Me Down

Why a single negative review from years ago can hurt your company today (and how[...]

How to Stay In Control of Your PR Message (Without Chasing It)

It’s an Instagram world, whether we like it or not. Brand ambassadors, content[...]

Virtual & Augmented Reality Meet PR

Augmented Reality (AR) and virtual reality (VR) have emerged as powerful tools i[...]

Your 6-Month Ramp Up PR Plan for the Holiday Season

Finally - it’s June! Summer is here! It’s time for pool parties, weddings, c[...]

How AI Is Revolutionizing and Strengthening the Field of Public Relations

In recent years, artificial intelligence (AI) has emerged as a game-changer acro[...]

Be a PR Superhero For Your SME

How to Divy Up PR Duties When You Can't Have an Actual PR team PR can be a trem[...]

PR Unmasked: The Truth Behind the Hype and the Magic of Building Trust

PR (aka public relations) is often misunderstood, and seen as a superficial tool[...]

The Challenge of Getting Featured in Forbes: How to Be Recognized as an Elite Business

Forbes, synonymous with prestige and influence, has established itself as one of[...]

How PR Can Take Wellness and Mindfulness Businesses to New Heights

The wellness industry has experienced remarkable growth in recent years, encompa[...]

Celebrating Artisanal and Craft Industries With Strong PR

Have you ever been to a Renaissance Fair or an art festival and browsed the vari[...]

Public Relations and the Box Office: How PR Impacts Film Success

Ever since the pandemic, the film industry has suffered due to the closing of th[...]

Amplifying Culture: Effective PR Strategies for Promoting Museums and Theaters

When was the last time you went to a museum? An art gallery? Maybe it hasn’t b[...]

Tips for Planning the Perfect PR Event

Planning an event can be a daunting task, whether it's a small gathering or a la[...]

The Best-Kept Cutting-Edge Digital Marketing Secrets

Those who have been in marketing for decades will be the first to tell you that [...]

PR Nightmares: Lessons Learned from Famous PR Fails

Public relations is an essential aspect of any business, helping to build and ma[...]

Key PR Trends for 2023

The world of public relations is constantly evolving, and businesses must stay a[...]

Natural Wonders: Public Relations For the Great Outdoors

You might not think that a natural attraction would want or need any kind of adv[...]

B&B Better: How PR Can Boost a Short Term Rental Company

The short term rental (STR) market has exploded in recent years, with platforms [...]

PR, Social Issues, and the Food and Beverage Industry

Picture your favorite candy bar. Your favorite fast-food restaurant. Your favori[...]

Measuring the ROI of Tourism PR: Metrics, Evaluation, and Demonstrating Value

Sure, it’s only April - but all around the world, people are starting to plan [...]

Even Law Firms Need PR: How the Savvy Attorney Can Leverage Public Relations to Grow Their Practice

Law firms need PR to effectively manage their reputation and communicate with cl[...]

How Financial Firms Can Benefit from the Power of Public Relations

Public Relations (PR) is a powerful tool that can be used to help financial firm[...]

From Listings to Leads: How PR Can Help Realtors Grow Their Business

Realtors face several challenges that can be addressed with the help of PR strat[...]

The Ultimate Guide to Public Relations for Dentists

Dentists have a tricky profession. On the one hand, most people understand to so[...]

Demystifying SEO: Understanding the Basics of Search Engine Optimization

Search engine optimization (SEO) is the process of improving a website's visibil[...]

Why Press Releases Are Still Relevant in the Digital Age

In today's digital age, businesses are constantly looking for new ways to promot[...]

“TikTok Made Me Buy This”: How to Create a Viral TikTok Campaign

Ever heard the phrase “TikTok made me buy this”? It’s no secret: social m[...]

Making Your Brand Sparkle on Instagram

Instagram is one of the most popular social media platforms today, with over 1 b[...]

The Rise of Podcasting: How to Use Podcasts to Build Your Brand

Podcasting is a powerful and cost-effective way for companies to enhance their p[...]

The Power of Public Speaking: How to Leverage Speaking Engagements for Your Brand

Imagine a new startup struggling to gain traction in a crowded market. The compa[...]

The History and Evolution of Public Relations

Knowing about the history and evolution of public relations (PR) is important be[...]

The Power of Storytelling in PR

Storytelling has been an integral part of human culture for thousands of years. [...]

How Small Businesses Can Generate the Highest ROI on Social Media: A Comprehensive Guide

There is no denying that social media is a vital tool for small businesses. With[...]

How Realtors Can Generate the Highest ROI on Their Social Media Sites

Social media has become an essential tool for realtors to reach potential client[...]

How Startups Can Get the Highest ROI on Their Social Media Platforms

Social media is becoming increasingly important for startups to reach potential [...]

How SAAS Businesses Can Generate the Highest ROI on Social Media

Social media is an invaluable tool for SAAS businesses to reach their target aud[...]

How to Get Featured on the Local News

Ah, the media - the golden keys to publicity, more brand recognition, and more s[...]

Making the RACE Model Work for Your PR Campaign

The RACE PR Model is a framework for planning and executing digital PR and marke[...]

Digital Marketing Trends for 2023

In today's world, digital marketing is becoming increasingly important for busin[...]

A Fresh Start: Planning your Spring PR Campaign

Ah, spring … whether or not you live in northern climes, spring is a time of r[...]

How to Craft an Organic PR Campaign

You’ve arrived - your business is growing, your products and services are sell[...]

What to do the Day After Your Holiday PR Campaign is Over

A holiday PR campaign can be a strategic marketing effort; essentially, this str[...]

How to Use PR to Overcome a Negative Review

Every business gets the occasional negative review or customer complaint that go[...]

How To Persevere in the Early Days of a PR Campaign

Starting a PR campaign can be an exciting but also a daunting task. It is import[...]

How To Interpret a PR Campaign That Isn't Matching Your Expectations

When starting your company’s PR campaign, you may be excited - and for good re[...]

What Businesses Need to Know Before Buying PR

Starting a successful PR campaign requires careful planning and strategy. It is [...]

How To Set Up a Blog that Actually Draws Readers

Blogging can be an extremely effective tool for a successful PR campaign - but o[...]

How to Use PR to Strengthen the EB1A Visa Process

Imperium Group creates PR articles for many clients who are seeking EB1A visas, [...]

How a small-town business can use PR to attract big city customers

We are a nation of small towns. Did you know that about 76% of US towns have few[...]

How to tap into influencers to power your PR campaign

The word is out: influencer marketing is the new future of advertising, marketin[...]

What to Do When You Finish Your First PR Campaign

Rollercoaster. Trainwreck. Exciting. Whatever you think of your first public rel[...]

How to Choose the Right PR Firm to Promote Your Business

Bad press, negative reviews, or the desire to drive sales often brings businesse[...]

How to Make Your Startup Newsworthy

Here at Imperium, we write many different kinds of pieces for our clients, inclu[...]

How to Master the Art of Public Relations on Facebook

If you are a business owner, sooner or later you will come face to face with the[...]

How to Position Yourself as a Thought Leader

In the last few years, two words have become very common in the business world a[...]

AI or a Living, Breathing Copywriter? Which One Is Better?

Okay, before we even try to answer this question, let’s address the elephant i[...]

What Does a PR Firm Do?

If you think public relations is a bunch of mumbo jumbo, you are not alone. A lo[...]

Imperium Group on How to Get Featured in Forbes

Ah, Forbes. Today, the publication that was founded 105 years ago reaches over 1[...]

Why Every Fintech Company Should Invest in PR

The financial technology industry is exploding, and with it, the need for public[...]

Scale Your Company by Making Each PR Campaign Connect to the Next

Crazy as it sounds, the best chess players can see the consequences of the next [...]

How to Prepare for a Successful PR Campaign

Why some public relations campaigns succeed while others fizzle out before they [...]

PR for B2B Made Simple

Businesses, or vendors, that sell to other businesses (B2B) have special PR conc[...]

Public Relations for Cybersecurity Firms: If Only Every Industry Had It this Easy

  In many ways, cybersecurity firms are the favored child of public relations:[...]

The Importance of PR Packages for Small Businesses

Public relations is one of those tools that no business, regardless of its size [...]

How to Get Your Startup Featured on Fox News

If you have made it to the launch of your startup, you have accomplished somethi[...]

Ways for an SAAS Startup to Leverage PR

If you are the owner of an SaaS startup, you are likely trying to promote your b[...]

A Startup’s Guide to Using PR to Launch a Product

      As an entrepreneur who is about to launch their product, you have ac[...]

Google My Business Benefits

The sweet, simple days of phonebooks are long behind us, and the trees thank us [...]